Category Archives: Places

PB’s Japanese Truck Farmers

In the first years of the twentieth century Pacific Beach was a semi-rural community with few houses or other structures and a lot of open land, much of which was used for agricultural purposes. From 1892 to about 1905 the primary agricultural activity had been lemon ranching, but by 1910 the lemon economy had collapsed and most of the groves had disappeared. In some areas, like on Hornblend Street between Lamont and Jewell streets, the former lemon ranches were being converted to residential blocks, with graded streets, paved sidewalks and new house construction. Other areas remained agricultural but adopted different crops and methods, like truck farming – vegetables grown for shipment to distant markets. Folsom Bros. Investment Co. advertised a whole block of 40 lots in Pacific Beach as ‘suitable for chicken ranch or small truck farm’ in 1912.

Among those who moved to Pacific Beach to become truck farmers were immigrants from Japan. Yataro Yamaguchi was born in Japan in 1865. Census records indicate that he arrived in the United States in 1890 and in 1910 was working as a fruit farmer in El Cajon. By 1915 he had been joined by Matsu, apparently a ‘picture bride’ who had arrived in the United States in 1912, and the couple moved to Pacific Beach where the 1916 city directory described him as a rancher living at the northeast corner of Diamond and Olney streets (the house on that corner was the ranch house built in 1896 for lemon rancher Frank Marshall, and then owned by the Baker family).

Mr. Yamaguchi made news in 1915 when he retained an attorney and threatened a criminal libel suit against the San Diego correspondent of the Los Angeles Japanese Daily News for writing an article (in Japanese and English) that accused the ‘Pacific Beach vegetable dealer’ of treating his young wife with great cruelty after he had induced her to come to California to marry him following an exchange of photographs. According to the Evening Tribune, Mr. and Mrs. Yamaguchi both emphatically denied the charges and claimed that no couple ever had more harmonious relations. In the end, the journalist agreed to publish an apology and denial of his former story, in two languages, and displayed as conspicuously as the original article.

By 1920 the Yamaguchis had three children and had moved to the northeast corner of Lamont and Diamond streets (again a lemon ranch house, built in 1895 for the Coffeens). Apparently they intended to move to a new home in July 1924 but after Mr. Yamaguchi had spent the Fourth of July cleaning and painting it he arrived with his belongings the following morning to find only a ‘heap of ashes and charred lumber’. According to the local papers, the home of Y. Yamaguchi on Jewell Street, across the street from a schoolhouse, was totally destroyed. No alarm had been received and no effort made to stop the fire. Neighbors reported that they had seen the fire but thought it was a bonfire celebrating the national holiday, and speculated that a skyrocket may have been responsible. Presumably this was the property near the southeast corner of Jewell and Law streets where an improvement assessed at $30 until 1924 was ‘gone’ in 1925 (the $30 value also suggests a very small building; houses in the vicinity ranged in assessed value from about $150 to over $500). This lot was a few blocks from the Pacific Beach school, which opened in 1923 on Ingraham between Emerald and Diamond streets and is now the PB middle school, but at the time they would have been separated only by open fields and Ingraham Street.

The 1920 census also listed two other Japanese households along Lamont Street. A. J. Yamaguchi (apparently no relation to Yataro), his wife Tomoye and daughter Yuriko lived 4775 Lamont, south of Chalcedony Street (also a former lemon ranch house, built in 1904 for the Roxburghs). The Morimoto family, Chonosuki, his wife Masuye and four children were listed as living on Lamont, near Beryl. The heads of these households were each described as truck farmers. The Japanese families rented these homes and presumably rented the land that they farmed, located east of Lamont along the intermittent creek that is now a storm drain under Academy Street.

Academy and Law streets, formerly Japanese truck farms, now Lamont Terrace subdivision.

Further to the east, near Rose Creek, Aizo and Komuma Sogo and their two daughters lived at 2480 Garnet. He was described as a garden laborer, and possibly worked at Kate Sessions’ nearby nursery.

Another group of Japanese lived in the area at the northwest corner Pacific Beach. The 1920 census listed 31-year-old Toshitaro Yamashita as manager of flower gardens in Bird Rock, along with his 33-year-old wife Tome. Eight Japanese men ranging in age from 17 to 61 at the same address were listed as helpers. Yonesuke Nakata, a farmer, and his brother Yozo, a laborer, with his wife Kataye and their month-old daughter Riuo, lived next door. Two other adjacent residences housed another seven Japanese men described as truck farmers or truck farm laborers. A note on the census form stated that this group of Japanese ‘speak English a little’. Two other residences housed Japanese truck farmers, their wives, relatives and helpers, 13 in all, nearby on Turquoise Street. These residents were said to ‘speak English very poorly’.

In March 1923 the Yamashitas bought three blocks of land north of Turquoise Street, across from what is now Pacific Beach Elementary School. Apparently the California Alien Land Laws of 1913 and 1920 prevented Mr. Yamashita, an ‘ineligible’ alien, from purchasing the property directly. Instead, an American citizen, Charles Butler, acquired the land for $8000 and then the ‘contract and all right, title and interest in the land’ was ‘assigned, transferred and set over’ to Shigeru Yamashita and Shizu Yamashita, ‘native born citizens of the United States of America’ (the Yamashita’s son, 3, and daughter, who would turn 1 in another week). A year later, in March 1924, a building permit was issued to T. Yamashita for a ‘frame cottage and garage, 1166 Turquoise, $2700’. In January 1925 he received another permit for a board house at 1254 Turquoise Street, Pacific Beach, valued at $200.

By 1930 the Yamaguchis had three more children and were paying $40 a month to rent the house at 4775 Lamont Street. Another family of Japanese-Americans, Kimitaro and Hatsuyo Nakamoto and their four children, were boarding at a house a block north at 4807 Lamont, north of Law Street (this was also a former lemon ranch house, built in 1893 for R. C. Wilson). The 1930 census described the heads of these households as truck ranchers and noted that they were able to speak English, although their wives were not. Across Pacific Beach, the Yamashitas lived with their four children and four Japanese boarders at 1166 Turquoise Street, on the property they had acquired in 1923. In the census, Mr. Yamashita and the boarders were listed as gardeners at truck and flower farms and everyone except one of the boarders could speak English. Another Japanese family, Tokubei and Yone Ono, with two daughters, lived nearby at 1186 Tourmaline. According to the census, both parents were gardeners at truck and flower farms and Mrs. Ono did not speak English. Strawberries were apparently the main crop in this area; a Journal of San Diego History article about the electric railway line to La Jolla noted that the open country, truck garden land, between Turquoise and Colima streets in the 1930s was commonly called ‘the Jap strawberry fields’.

The Yamaguchi family was still living in Pacific Beach in 1940, at 1871 Grand Avenue, where Mr. Yamaguchi was described as a farmer and Mrs. Yamaguchi as a farm laborer. It is not clear whether their farm was near their home on Grand or whether they traveled up Lamont to Chalcedony Street and the same plot they had worked in previous years. Their son Alfred, 25 years old at the time, still lived with the family and was listed as a gardener for a private home. Daughter Yone, or Lois, 24, had moved to Los Angeles and worked as a cosmetologist in a beauty shop. The Yamashitas still lived at the 1166 Turquoise address with three of their children, and five Japanese and five Mexican hired hands. Their oldest son, Edward, 31, had married and lived on E Street in downtown San Diego, where he was a wholesale florist.

Although PB’s Japanese residents initially clustered together in neighboring homes and had a limited ability to communicate with the larger community, they were certainly aware of current events and on occasion showed a remarkable level of pride in their adopted country. In August 1923, after United States President Warren Harding died and was succeeded by his vice-president Calvin Coolidge, the San Diego Union reported that San Diego was believed to bear the distinction of having the first baby named after the new president. The distinguished youngster was Samuel Coolidge Yamaguchi, son of Pacific Beach truck gardener Yataro Yamaguchi (the ‘Samuel’ was said to be taken from ‘Uncle Sam’).

The children of the Japanese immigrants attended local schools and participated in community activities. 11-year-old Yone Yamaguchi received a silver star for 90 percent attendance in Big Chief Troop of Pacific Beach girl scouts in 1928.  Her 9-year-old sister Edith joined the troop in 1934. Third-grader Yuriko Ono played an Indian in a Thanksgiving play at the Pacific Beach school in 1929. Alfred Yamaguchi was in the first class to graduate from Pacific Beach Junior High School in 1932. Several of the Yamaguchi and Yamashita children graduated from La Jolla High School, where Ed Yamashita played football and wrestled for the Vikings and Kiku Yamashita was vice president of the Girls’ Athletic Association. Shigeru Yamashita was a champion model yacht racer in the mid-1930s and went to the University of California at Berkeley in 1940.

The assimilation of Japanese residents into Pacific Beach came to an abrupt end in 1942 after the United States declared war on Japan following the December 7, 1941 surprise attack on Pearl Harbor. Fearing that some members of the Japanese immigrant community could engage in subversive activity on behalf of their former homeland, the military declared the coastal areas of the western states exclusion zones and planned to evacuate all Japanese aliens and their Japanese-American children to relocation or internment camps outside of the coastal areas.

Restrictions on ‘enemy aliens’ began soon after war was declared. Japanese were required to surrender cameras, short-wave radios, firearms and other ‘contraband’. Beginning in February 1942 they were subject to a 9 P.M. curfew and only allowed to travel between home and work. Voluntary evacuation began in March, when 1000 Japanese from the Los Angeles area agreed to go to Manzanar in the Owens Valley to help set up a reception center there, and authorities made it clear that evacuations would continue with or without such cooperation.

In San Diego County, operators of Japanese controlled farms were registered and required to list details of their acreage and crops to assist in their transfer to American ownership with minimal effect on the food supply. They were told they must be ready move out ‘very shortly’, and advised to make preparations to transfer their properties and wind up their other affairs prior to their projected move inland. The first mass evacuation of 1150 Japanese and Japanese-Americans from the south half of San Diego County, including Pacific Beach, occurred on April 7. The evacuees departed from the San Diego union depot on two 16-car trains for an assembly center at the Santa Anita race track near Los Angeles. The San Diego Union noted that the departing Japanese left behind many farms and truck gardens, which the county agricultural department was seeking to staff with citizens to prevent loss of food.

Most of the former Pacific Beach residents ended up at the Colorado River Relocation Center, also known as the Poston Internment Camp, near Parker on the Arizona side of the Colorado River. The camp was built in early 1942 on the land of the Colorado River Indian Reservation, over the objections of the tribal council, and opened on June 1, 1942.

The Yamashitas; Toshitaro, Tome and three children, arrived at Poston from Santa Anita on August 27, 1942. The parents remained at Poston for the duration of the war, returning to San Diego in September 1945 after more than three years at Poston. Since the internment program was nominally intended to remove Japanese from coastal areas, some internees could obtain ‘indefinite leave’ from the camps, under certain conditions, as long as they went to non-coastal destinations. Shigeru Yamashita, 22 years old when interned, received indefinite leave by ‘community invitation’ and left for Chicago in April 1943. Shizu, or Elizabeth, 20 years old in 1942, left for Milwaukee in February 1944, also by community invitation. The youngest Yamashita daughter, Kikuya or Kiku, who was 18 when she arrived at Poston, married fellow evacuee Nobuo Kawamoto in February 1943 and their daughter Christine was born at Poston in December 1943. Nobuo received indefinite leave for employment at Salt Lake City in September 1943 but Kiku and Christine Kawamoto remained at Poston until July 1945, when they departed for San Diego.

The Yamashitas’ oldest son Edward, who had married and was living in downtown San Diego in 1942, also went to Poston via Santa Anita, arriving with his wife Florence and daughter Mildred on August 28. His wife and daughter received leave to join family in Colorado in April 1943 and he received leave for employment in Colorado in July 1943. They also returned to San Diego after the war, living in Lemon Grove.

The Yamaguchis; Yataro, Matsu and five of their children were sent directly to Poston on August 3, 1942, avoiding the Santa Anita assembly center. Their oldest son, Alfred, 27 in 1942, had also been sent directly to Poston, on May 15, 1942. Yataro, Matsu and their youngest daughter Jane, who was 15 years old in 1942, remained interned for the duration of the war, departing on September 19, 1945 for San Diego. The other Yamaguchi children did receive indefinite leave from Poston; Alfred joined the U. S. army and left in May 1943, Yone (Lois), 26 in 1942, departed to Chicago for employment in March 1943, Manuel and Edith, 20 and 17, also went to Chicago to join family (presumably Lois) in October 1943 and February 1944. Samuel Coolidge Yamaguchi, who turned 19 a week after arriving at Poston, went to Smithfield, Utah, by community invitation in June 1943. He later enlisted in the army and was deployed to Italy as a member of the famed all-Japanese 442nd Regimental Combat Team, where he was wounded in July 1944.

Several Japanese families who had lived in Pacific Beach in the 1920s but who lived elsewhere in San Diego in 1942 were also reunited, first at Santa Anita and then at Poston. Aizo and Komume Sogo, with six daughters and a son arrived at Poston on August 27, 1942. The parents and youngest daughter, 13 when she was interned, remained until 1945 but the other children, ranging in age from 15 to 25, were given indefinite leave and departed for eastern cities in 1943. Chonosuke and Masuye Morimoto and two of their children arrived on August 28. Chonosuke and Masuye remained for the duration, leaving for San Diego in September 1945. A 30-year-old son and 27-year-old daughter received indefinite leave for employment in 1943. Seiichi and Ekino Matsumoto, who had lived on Turquoise Street in 1920, arrived at Poston with three children on August 27 and remained with their youngest daughter, 13, until August 1945. Two other children, 15 and 21 when interned, received indefinite leave in 1944.

Yonesuke Nakata, his wife Haruno, and his brother Yozo, wife Kataye and their three children, who had moved from Turquoise Street to Solana Beach, were sent directly to Poston on May 17, 1942. The adults remained for the duration, returning to San Diego at the end of October 1945. One of Yozo and Kataye’s children went to Chicago in 1944, another returned to Encinitas in September 1945. The oldest daughter married another internee in September 1943 and the couple remained until they were released and returned to Monterey in September 1945.

Not all of the former PB residents sent to relocation camps went to Poston. Tokubei and Yone Ono, gardeners who had owned a home at 1186 Tourmaline Street in 1930, had moved on to Gardena by the 1940s and after assembly at Santa Anita they were sent to Arkansas, to the Rohwer Relocation Camp, with their two daughters, Lillie (Yuriko), 24 and Mary (Meriko), 23, arriving on September 30, 1942. Another 23-year-old from Gardena, James Ichiya Yoshida, also arrived at the same time and when he received leave for employment in April 1943 he and Meriko were married. She then also received indefinite leave and the couple moved to Chicago, where Lillie also went to ‘join family’ in October. The adult Onos remained until March 1945 when they also left for Chicago.

Kimitaro and Hatsuyo Nakamoto and their three children had lived on Lamont Street in Pacific Beach while working a nearby truck farm in 1930 and had moved to a farm on Torrey Pines Road in La Jolla by 1940. In 1942 the family was first sent to the Santa Anita assembly center and then to the Heart Mountain relocation center in Wyoming in September 1942. A year later, in September 1943, they were transferred to the Tulelake segregation center in California. Although the circumstances of their transfer are not clear, Tulelake was the center with the highest level of security and more armed guards and was where internees considered less loyal to the United States were segregated. It was also the last camp to close after the war; Kimitaro and Hatsuyo and their daughter Chieko (Katherine), 14 years old in 1942, remained at Tulelake until January 1946. The older children, Kenichi (Ken), 22, and Kimiye (Kay), 19, did not leave until March 1946.

Back in Pacific Beach, the war years had brought thousands of defense workers from the huge Consolidated Aircraft plant downtown to federal housing projects which in many cases were built on the site of the displaced Japanese residents’ former homes, farms and gardens. The Los Altos Terrace project, 428 homes, was built on land surrounding the Pacific Beach Junior High School (now PB Elementary), covering the former farmland and homes of the Japanese families who once lived there. When the federal government filed suit to condemn and acquire the tract in July 1942, Shigeru and Shizu Yamashita, the 22-year-old son and 20-year-old daughter of Toshitoro Yamashita, were among the defendents; the ‘apparent and presumptive owners’ of three blocks around Everts and Agate streets, across Turquoise from the school. Another large housing project, Bayview Terrace, with 1127 homes, occupied almost all of Pacific Beach east of Olney Street, including what had been Kate Sessions’ nursery property where a number of Japanese gardeners had formerly worked.

Although the land between Lamont and Academy streets was not taken over by housing projects during the war years, population growth in Pacific Beach had made it far more valuable for residential development than for truck farming and it was soon subdivided, as Lamont Terrace between Chalcedony and Beryl streets, in 1947, and Picard Terrace on the south side of Chalcedony, in 1950. The developers of Lamont Terrace cleared the entire subdivision, including the ranch house at 4807 Lamont where the Nakomoto family had boarded in 1930 (only sparing a large Moreton Bay fig tree still standing in front of 1922 Law Street). The former ranch houses at 4775 Lamont and 1932 Diamond, occupied by the Yamaguchis in the 1920s and 1930s, are still there but are surrounded by newer construction and barely visible from the street. With Pacific Beach transformed during their absence, former residents who had spent the war years in internment camps settled elsewhere; the Yamaguchis in the Shelltown area of Southeast San Diego and the Yamashitas in Lemon Grove.

The former ranch house at 4775 Lamont where Japanese truck farmers lived in the 1920s and 1930s.

 

PB Bars – Some History

The San Diego Union-Tribune reported in February 2017 that the city of Encinitas has been struggling with regulation and control of alcohol-serving establishments. According to the U-T, residents there have argued that downtown Encinitas ‘is in danger of becoming the region’s next Pacific Beach, with late-night bar fights, vandalism, drunken driving and noise complaints’. Although Pacific Beach residents might object to the characterization of their community as the model for alcohol-fueled debauchery, there is no denying that ‘alcohol-serving establishments’ have become a prominent part of the landscape in recent years. So, how did Pacific Beach get on this ‘road to ruin’?

When Pacific Beach was founded in 1887 it was notably ‘dry’. The community was originally based around the San Diego College of Letters, one of whose directors was also the preacher at the nearby Presbyterian Church. The college’s promotional materials noted that in Pacific Beach there were no saloons. Deeds for all property sold by the Pacific Beach Company included a covenant that if at any time the purchaser, heirs, assigns or successors ‘use, or cause to be used, or shall allow or authorize in any manner, directly or indirectly, said premises or any part thereof to be used for the purpose of vending intoxicating liquors for drinking purposes, whether said vending shall be directly or under some evasive guise’ the title would revert to the Pacific Beach Company.

The college failed in 1891 and from 1892 to about 1905 the community became a center for lemon ranching. Many of the ranchers were Methodists who perpetuated the dry tendencies of the college community (the lemon ranchers also could rely on their own product for drinking purposes; one of the main uses of lemons was in making lemonade). When most of the property in the community was bought up in 1903 by Folsom Bros. Co., the new owners announced that the liquor selling restrictions of the old Pacific Beach Company would still be enforced.

Restrictions against liquor did not necessarily mean it wasn’t available. When national prohibition from 1920 to 1933 eliminated the open sale of alcoholic beverages anywhere in the country people could still obtain alcohol illicitly from bootleggers or moonshiners. In Pacific Beach, a federal prohibition agent raided a home at 868 Honeycutt Street in April 1923 and found two 10-gallon stills in operation. Eighteen gallons of ‘white mule’ were found in a cave under the house reached by a trap door in a bedroom. Another raid by ‘dry’ officers a few days later at Olney and Thomas streets netted a 20-gallon still, 5 gallons of finished liquor and 100 gallons of mash.

When prohibition ended in 1933 Pacific Beach was still a sparsely settled suburb. The coast highway, paved in 1919, ran through Pacific Beach on Garnet Avenue and Cass Street and the intersection of Garnet and Cass became the community’s new business center, anchored by the 1926 Dunaway Pharmacy building. Garnet Avenue also continued west from Cass to Crystal Pier, opened in 1926 to attract pleasure-seekers to an ocean-front entertainment district. Mission Boulevard had been paved in 1929 and was also the route of the electric railway line between downtown and La Jolla via Mission Beach. The 1933 San Diego city directory showed a total of 39 addresses along these paved streets in the new business/entertainment zone; 28 on Garnet Avenue in the six blocks between the ocean and Fanuel Street, and another 10 on Cass Street and one on Mission Boulevard within a couple blocks of Garnet. None of these addresses were identified in the city directory as ‘liquors’, establishments that primarily sold or served alcohol.

Pacific Beach underwent a dramatic increase in population during the war years as thousands of aircraft workers flooded San Diego to work at Consolidated Aircraft and other war industries, and many found homes in the federal housing projects or purchased ‘standard built’ homes in Pacific Beach. Growth also occurred along the streets of PB’s business district, where 62 addresses were listed on the main streets in the 1945 city directory; 42 on Garnet Avenue, and 13 on Cass and 7 on Mission Boulevard near Garnet. In 1945, two of these addresses were identified as ‘liquors’; M. S. Kraus at 1038 Garnet and Morris Feldman at 1159 Garnet.

1038 Garnet Avenue, the Ten Thirty Eight Club in the 1940s, vacant in 2017

The storefront at 1038 Garnet is vacant today but as the Ten Thirty Eight Club (1947), Kay’s Club (1953), Jay’s Club (1971) and Stinger’s Tavern (1975-2001), it was the forerunner of the bars that now line Garnet Avenue, particularly on this block. The Ten Thirty Eight Club moved a few doors down to 1060 Garnet in 1953 and went on to become the Gay ‘90s Tavern (1957), Green Door (1963), Two Jays (1972), Maynard’s (1974), Cap’n B’s Old Place (1977), Plum Crazy (1988) and, since 2014, PB Avenue. And although alcohol is no longer served at 1038 Garnet, it is readily available at a pair of larger bars located on either side; Bub’s Dive Bar & Grill, at 1030 Garnet, was opened in 1999 in a former Barbecue Pit restaurant and Cabo Cantina, 1050 Garnet, replaced El Comal restaurant in 2006.

Moonshine Beach in the former Victory Lanes building, 2017

Morris Feldman’s establishment at 1159 Garnet was part of the Pacific Beach Amusement Center at the southwest corner of Garnet and Everts, which became the Victory Lanes bowling alley in 1948. In 1971 the building, with 6000 square feet of floor space, was transformed into a concert venue and dance hall called Earth, then, with the addition of a large pipe organ, Organ Power Pizza (1975) and the Spaghetti and Pizza Pavillion (1977). It has since been the Chicago Mining Company, Steamers, Moose McGillycuddy’s, Big Bertha’s, Typhoon Saloon, Cerveza Jack’s and is now Moonshine Beach, a country bar and live music venue. Diagonally across Garnet and Everts, The Tavern at the Beach, at 1200 Garnet since 1997, had been a television salesroom in the early 1950s but then became the Green Room (1955), Flamingo (1960s), Pink Phink (1970s and 1980s), and Daily Planet (1990s). A vacant storefront at 1152 Garnet was My Brother’s Place in 1968 and, from 1973 to 2013, the Tiki House, one of the last live rock and roll venues in PB.

1152 Garnet was the Tiki House until 2013

Sections of Garnet Avenue closer to the beach also have a history of ‘alcohol-serving establishments’. The 1952 city directory listed Bert’s Place, beer, at 714 Garnet Avenue, in the short block between Crystal Pier and Mission Boulevard. The following year the Elbow Room joined Bert’s at 710 Garnet, and remained in business until the mid 1980s, when it was replaced by Mary’s Hang Up (1986), Bangers by the Pier (1988), Blind Melons (1990) and, since 2008, 710 Beach Club. Meanwhile, Bert’s Place became John’s Place (1957), Monkey Inn (1964), and Casey’s Pub (1978) and since 1994, a sportswear shop, Ananas. Maynard’s Tavern, at 701 Garnet, the corner of Garnet Avenue and Ocean Boulevard, was popular during the 1960s and 1970s, but that corner has since been redeveloped into a condominium block.

Between Mission and Cass, 832 Garnet Avenue, originally the real estate office of Earl Taylor, the promoter behind the ‘new’ Pacific Beach business district, was repurposed as CK’s Cocktail Lounge in the early 1980s. In 1985 it became the first Improv comedy club franchise. In 1995, after Improv closed, Moondoggies expanded to 832 Garnet from its original location on Everts Street just south of Garnet (which then became The Dog). The new Moondoggies on Garnet was itself taken over and reopened as the Backyard Kitchen & Tap in 2015 (and now claims to be the top Lyft and Uber destination in San Diego). One of the first buildings ever built on Garnet Avenue, a two-story residence dating from 1913, once stood next door to the Backyard, at 860 Garnet. In 1965 it was purchased by Albert Jones and converted into Aljones Mexican Restaurant, which became Diego’s Café y Cantina in 1981 and Pacific Beach Bar & Grill and Tremors dance club in 1994. PB Bar & Grill closed in 2015 for extensive remodeling, which included removing the historic building, and has yet to reopen. Once a Woolworth’s store, the building at 945 Garnet was Mom’s Saloon in the 1970s, Mannikin in the 1980s, Emerald City in the 1990s, then, in 1998, Plan B, a disco club. It is now Johnny V, a nightclub with two dance floors. A few doors down the street, the ‘cozy hangout’ Crushed opened at 967 Garnet, a former pizza restaurant, in 2014.

Cass St. Bar & Grill

Although Garnet Avenue is generally considered the epicenter of the PB bar scene, the two other arteries of the original PB business district, Cass Street and Mission Boulevard, also have their fair share. Historically, the 1950 city directory listed a pair of ‘liquors’ on Cass a block north of Garnet; Mayers Liquors, on the west side of the street at 4612 Cass (then next door to the Roxy Theater) and Fay Shockley Liquors, across the street at 4629 Cass. 4612 Cass went on to become the Circus Room from 1952 to 1974, then the Tender Trap, Z & Me Bar & Grill and Eddies Bar & Grill, and, since 1986, the Cass St. Bar & Grill. The building at 4629 Cass housed the Kokomo Club from 1952 to the early 1980s.

4629 Cass, now a shipping center, was the Kokomo Club from the 1950s to the 1980s

On Mission Boulevard, Tony Criscola’s liquor store, still in business at 4641 Mission, was listed in the 1950 city directory. Across the street at 4614 Mission, Swede’s Inn had opened by 1952 and continued in operation as the Seaside Inn from 1953 until the 1970s, although it has since become a sandwich shop. 4302 Mission Boulevard was the Encore Room in 1955, then the Club Lido in 1957, Jose Murphy’s Irish Pub in the 1970s and 1980s and has been The Open Bar since 1994. 4656 Mission was the Quiet Village Tavern in the 1960s, then a restaurant until 2005 when it opened as Daddio’s Superior Bar & Grill. Since 2010 it has been Dirty Birds. 4633 Mission Boulevard was the Breeze Inn Tavern (1964), Towne Pump Tavern (1970) and Matador (1975-1999), and since 2000 has been Thrusters Lounge. The Duck Dive at 4650 Mission was Tug’s Tavern in 1970s and early 1980s, then Hennessey’s Bar until 2012.

Thrusters Lounge at 4633 Mission Boulevard in 2017

Not all of PB’s alcohol-serving establishments have historic roots. Craft beer did not even exist until the 1980s and Pacific Beach AleHouse, a craft brewery at 721 Grand Avenue, San Diego TapRoom, with 50 different beers on tap at 1269 Garnet and Barrel Republic, at 1261 Garnet, with craft beer at self-service taps, have all opened within the last ten years. Open-air beach bars like Pacific Beach Shore Club, at the ‘intersection of Grand and the Sand’, Lahaina Beach Club at the foot of Oliver and Baja Beach Café at the foot of Thomas go back over thirty years. But bars, cocktail lounges and other sources of intoxicating liquors have existed on the major streets of the historic Pacific Beach business center for more than 60 years.

Sidewalking Pacific Beach

The original 1887 subdivision map divided Pacific Beach into residential blocks separated by streets that were all 80 feet wide except for Broadway (now Ingraham Street), which was 100 feet, and Grand Avenue, which was 125 feet wide and included the right-of-way of the railway to downtown San Diego. The streets were set aside for public use and became city property, but were not initially developed or improved other than what was necessary to lay the railroad tracks on Grand Avenue. At the end of the nineteenth century Pacific Beach was primarily a lemon ranching area and the few residents got around on foot or horseback or in horse-drawn conveyances that didn’t require prepared roadways.

All of that began to change at the beginning of the twentieth century with the arrival of the Folsom brothers, Murtrie and Wilbur, and their brother-in-law A. J. Dula. In 1902 Dula and a partner purchased a tract of land south of what is now Pacific Beach Drive, subdivided it as Fortuna Park, and commissioned Folsom Bros. Co. to sell the lots. In 1903 Folsom Bros. also purchased most of the Pacific Beach subdivision, over 600 acres consisting of around 100 blocks and 4000 lots. To market this huge inventory of lots Folsom Bros. initiated a campaign to transform the semi-rural area into a residential community through a program of development and improvement. A full-page ad in the Sunday San Diego Union in December 1903 announced that ‘Our Actual Work of Development in Pacific Beach has Begun’ and featured a drawing showing workmen with horse-drawn equipment and steamrollers working on streets along with the explanation that ‘the activity displayed in the foregoing cut represents actual conditions which will be found there within two months’. One month later, in January 1904, the Union noted a great advance in the work of building and development by Folsom Bros., including a large force of men kept constantly employed in the work of street improvement.

Street improvement in the first years of the twentieth century began with grading; the city established the grade, or elevation, of intersections and gangs of men and teams of horses moved and smoothed dirt to make the surface of the streets align with the city grades. Street improvement was the responsibility of adjoining property owners and as owners of most of Pacific Beach Folsom Bros. Co. graded the streets at their own expense. They brought in a new road grader from San Francisco which proved itself to be ‘splendidly adapted for doing the work required with skill and rapidity’.

Although some graded streets were then sprinkled with crude oil to consolidate the surface and reduce dust and mud, paving streets with solid surfaces like concrete was still years in the future. What could be paved with concrete in the early 1900s were sidewalks, and in February 1904 Folsom Bros. also petitioned the common council to approve their design for sidewalks on the streets of Pacific Beach and Fortuna Park. Their petition proposed that for streets 80 feet wide or wider (the standard in Pacific Beach), 20 feet on each side be left as sidewalk space. For 75-foot-wide streets (the standard in Fortuna Park), 17 feet on each side should be left for sidewalk space. The Folsom Bros.’ petition was granted and an ordinance requiring the 20- or 17-foot sidewalk space was passed in March 1904. The ordinance also specified that when these sidewalks were paved the pavement would be 5’ 4” wide and located 4 feet from the property line and 10’ 8” from the curb on 80-foot streets, or 7’ 8” on 75-foot streets (leaving 40 and 41 feet, respectively, for the actual roadway).

Actual work on sidewalks in Pacific Beach did not begin immediately, however. In April 1904 Folsom Bros. Co. acquired the former San Diego College of Letters and most of the company’s development and improvement efforts were diverted to converting its buildings and grounds into a ‘first class resort’, the Hotel Balboa. Work on the streets resumed in 1906 when Folsom Bros. received city permission to grade the perimeter of the Hotel Balboa property; Garnet Avenue and Jewell, Emerald and Lamont streets. In February 1907 the council also granted a petition to grade Grand Avenue between Lamont and Izard streets, and Lamont and Kendall streets between Grand and Garnet avenues (Broadway, now Ingraham Street, was officially named Izard Street between 1900 and 1907). A Folsom Bros. ad in the Evening Tribune predicted that this street and sidewalk grading, to be followed by thorough oiling, cement sidewalking and curbing, would double and quadruple values in many sections of Pacific Beach (but that until development work was a little further along fine lots could still be had for from $150 to $350 each upon very easy payments).

Laying of cement sidewalks and curbs began at Pacific Beach on April 28, 1907, according to Folsom Bros. Co.’s ad in that evening’s Tribune. The contract for about a mile of concrete sidewalking and curbing had been awarded to Frank J. Over and that ‘from now on the work will proceed rapidly’. Pacific Beach had ‘passed the speculative stage’ and ‘with the making of this class of permanent and high-grade improvements, becomes daily a better and better place for safe and profitable investment’. An ad in May noted that street grading, cement sidewalking and curbing were going on and would continue until Pacific Beach had the finest streets and sidewalks in San Diego.

‘Many Sidewalks Now Being Laid – Large force at work improving streets at Pacific Beach’ was the headline of a San Diego Union article in August 1907. Cement sidewalks had been completed on Lamont and Kendall streets between Grand and Garnet avenues and on Grand from Lamont to Jewell Street. It was planned to continue sidewalking on Kendall from Grand to Reed Avenue and later extend it south to Mission Bay. Other streets to be sidewalked would include Jewell from Garnet to Emerald, Emerald from Jewell to Lamont, Lamont from Emerald to Garnet, Garnet from Lamont to Jewell and Hornblend from Jewell to Lamont; thus including ‘everything in the central portion of Pacific Beach north of Grand Avenue, which is really the center of the suburb, and the point to which business will naturally gravitate’. The Union article concluded that it was the plan of Folsom Bros. company and the residents of Pacific Beach to attain the highest possible standard of improvement in this center, and then work from this in all directions, as from the hub of a wheel.

A few weeks later the Union reported that development work at Pacific Beach had been steadily increasing for the past few weeks until quite an army of men were employed in the various enterprises. The cement sidewalking and curbing commenced three months ago and carried on ever since by Folsom Bros. Company at its own expense was now being continued by other owners by order of the city. Frank Over’s crews were working westward upon Grand Avenue and rapidly extending the sidewalks and curbs toward the ocean front. Sixteen thousand feet of cement sidewalk and nearly 500 feet of curbing had already been laid, and enough more was under way to make a total of 30,000 feet of sidewalk and 7000 feet of curbing (presumably the sidewalk numbers represented square feet, where 16,000 would be about 3000 linear feet, or 6 blocks). Over two miles of streets had been graded to full city grade and awaited their oiling. The Union added that three years previously a city ordinance established the sidewalk width for Pacific Beach streets at 20 feet, with a fine 10-foot parking strip between the curb and the cement walks; ‘As these streets are graded, sidewalked and curbed, and the parking strips planted to palms and lawns, their beauty appears’.

Sidewalking central Pacific Beach continued into 1908. In May the common council determined that sidewalks and curbs should be constructed on Hornblend Street from Jewell to Morrell streets, and that owners of property fronting on said street between said points who desired to construct sidewalks and curbs thereon by private contract must complete the work before September 7, 1908. Frank Over’s crews had apparently failed to complete their work on Grand Avenue so in July 1908 the common council adopted a resolution ordering the work of sidewalking and curbing Grand Avenue between Lamont Street and Broadway, including both sides of all intersections of streets between said points, excepting where already sidewalked or curbed with concrete. Apparently no acceptable bids were received and in September the council granted a petition from C. M. Doty, a Pacific Beach resident and cement contractor, to have the city clerk re-advertise for this work. This time Doty came in as the lowest responsible bidder and was awarded the contract to sidewalk and curb Grand Avenue in October 1908. Today pedestrians on Grand Avenue can still see ‘Doty & Mitchell Contractors 11/08’ stamped in the concrete sidewalks which, like the others in this former ‘center of the suburb’, are 5’ 4” wide, 10’ 8” from the street, and scored with the three-wide ‘sidewalk squares’ characteristic of the early 1900s.

Doty & Mitchell’s work on Grand Avenue turned out to be the last street improvement in the central part of Pacific Beach for many years. The new concrete sidewalks and curbs marked its transition from lemon ranch to residential blocks but did not generate the lot sales and increased property values that would justify continuing development into neighboring areas. Garnet Avenue and Cass Street, then sections of the coast highway between San Diego and the north, were paved with concrete in 1919. Diamond, Lamont, Ingraham, Allison (Mission Boulevard) and the streets in new subdivisions like North Shore Highlands and Pacific Pines followed in the 1920s, but most streets and sidewalks in Pacific Beach remained unpaved until the late 1940s and 1950s.

 

Postscript:

Sidewalks in the old central section of Pacific Beach are in the news again in 2017. Former San Diego Mayor Roger Hedgecock and his wife Cynthia are suing the city over a fall she took on a sidewalk that allegedly ruptured her silicone breast implants. Apparently a tree root had lifted a section of the sidewalk on Morrell Street near Grand Avenue about 2 ½ inches and Mrs. Hedgecock suffered serious injuries when she tripped over the raised portion, ‘flew forward and came crashing to the ground’ in 2015. For his part, Mr. Hedgecock suffered ‘loss of support, service, love, companionship, society, affection, relations and solace’ from his wife. He had been mayor of San Diego from 1983 to 1985, when he was forced to resign over a campaign finance scandal. The sidewalk in question had been paved in the mid-1950s.

Electric Line to the Beaches

When Pacific Beach was founded in 1887 its founders also built a railroad to connect the new community with downtown San Diego. The San Diego, Old Town and Pacific Beach Railway ran between the site of the current Santa Fe station on Broadway and a depot near the foot of Grand Avenue in Pacific Beach, following a route east of Mission Bay and around the race track at the northeast corner of the bay, then along today’s Garnet, Balboa and Grand Avenues to the beach. In 1894 the railroad was extended to La Jolla along what are now Mission Boulevard, La Jolla Hermosa Drive, Electric Avenue and Cuvier Street to a station on Prospect Street. The Pacific Beach and La Jolla railroads became the Los Angeles & San Diego Beach Railroad in 1906 (although the tracks never advanced beyond La Jolla). In 1907, after the race track in Pacific Beach had closed, the line was shortened by cutting through the former race course over what is now Grand Avenue from Mission Bay Drive to Lamont Street.

The trains to Pacific Beach and La Jolla consisted of one or more coaches and a mixed baggage car pulled by small steam locomotives, although between 1907 and 1914 some of the daily trips were made by McKeen gasoline-powered rail cars. In the days before paved roads and the automobile, these trains were the only practical way to travel to and from San Diego. However, after the turn of the twentieth century automobiles became increasingly popular and the roads were improved, giving north coast residents another travel option. In 1919, claiming that receipts from operations were insufficient to meet operating expenses and interest, the LA & SD Beach Railway received permission to discontinue service and dismantle its tracks. Although civic organizations in San Diego, Pacific Beach and La Jolla opposed its closure, none were able to offer an alternative and the railroad was scrapped.

Efforts began almost immediately to re-establish a rail link between San Diego and its northern suburbs. In 1915 a bridge had been built across the entrance to Mission Bay and an electric railway line called the Bay Shore Railroad built from Ocean Beach over the bridge and through Mission Beach as far as Redondo Court. The Bay Shore Railroad connected with the Point Loma Railroad, an electric street railway which ran between downtown San Diego and Ocean Beach. In January 1919 a group calling itself the La Jolla Electric Line proposed laying 2100 feet of new track to extend the Mission Beach line to Grand Avenue in Pacific Beach, from where it could continue to La Jolla over the former LA & SD Beach right-of-way. These new sections would then be electrified, completing an electric railroad all the way from San Diego to La Jolla.

The La Jolla electric company’s proposal of 1919 was never implemented but the concept of an electric railroad between San Diego and La Jolla via Mission Beach was adopted a few years later by the San Diego Electric Railway Company, operator of San Diego’s extensive street railway system and part of the Spreckels commercial empire.  In March 1923, the SDER and the Mission Beach Company jointly announced what was called the greatest single development project since the preparations for the Panama-California Exposition in Balboa Park; a project to make Mission Beach the finest and highest class beach resort in America – an all-year resort open and operating 12 months in the year. This project would include express electric railway service to and from San Diego, much of it double tracked and largely on private right-of-way. The San Diego common council awarded the SDER a franchise to build the proposed Mission Beach line in April 1923.

The SDER planned to lay tracks on Kettner Boulevard and Hancock Street from Broadway to Witherby Street, along the right-of-way of the former LA & SD Beach line. The tracks would then cross over the Santa Fe railway and the paved Point Loma highway and continue to Ocean Beach on a new route across the mud flats and marshes that are now the Midway district. From Ocean Beach the new line would continue to Mission Beach over the Bay Shore Railroad, which the SDER planned to purchase and absorb.

The SDER plan did not initially propose extending the line beyond Mission Beach, but in May over 700 La Jolla residents signed a petition asking the common council for an extension of the route to their community. At the time the SDER was pressing the city to extend its franchise for 50 years, and it offered to build to La Jolla if the extension was granted. A 50-year franchise covering the SDER’s entire system, including the route to La Jolla, was approved by the council in September 1923.

Construction of the new electric line began in October 1923. The Evening Tribune announced that ‘dirt was flying’ on Kettner Boulevard for the biggest electric railway construction job in the history of San Diego, the double-track speed line to Mission Beach. The Tribune article noted that the project would include extension to La Jolla and construction of a great amusement center in Mission Beach. The new line would have the catenary type overhead wire for pantograph collectors that are specially designated for high speed operation. There would be no grade crossings; a long trestle would bridge the Santa Fe tracks and the Point Loma highway crossing in the Five Points area, and on the La Jolla segment the track would run under the coast highway on Turquoise Street.

Several thousand tons of steel rails began arriving from ‘famous Belgian mills near Liege’ in November, and in December 1923 the SDER began receiving 50 new streetcars specifically designed for the high speeds and flexible operations of the new route, with pantograph collectors and control systems that allowed the new cars to operate individually or in trains which could be coupled and uncoupled rapidly en route. By the end of February 1924 the tracks had reached Turquoise Street in Pacific Beach and a group of city officials, railroad men and business men made a preliminary round trip over the line. Reporters for the local papers who accompanied the dignitaries wrote that there were cheers from every side, hands and handkerchiefs were waved, and cameras clicked as the train rolled through, running as smoothly as a Pullman coach. Claus Spreckels, general manager of the SDER, announced that the line would be in full operation as far as Mission Beach on May 1 and on to La Jolla by July 1.

The new express line was opened as far as Ocean Beach (with a temporary shuttle to Mission Beach) on May 1, 1924 and through service to Mission Beach, Pacific Beach and La Jolla began on July 1. The planned viaduct over the Santa Fe tracks and the Point Loma highway had not yet been built so the new line at first used the Point Loma Railroad’s grade crossing to a point near the Marine base on Barnett Avenue. From there the route crossed open country on a private right-of-way that has since become Sports Arena Boulevard. At Midway Drive, the tracks continued on an elevated causeway through salt marshes along what is now West Point Loma Boulevard but was then the southern shore of Mission Bay. Beyond Famosa Slough the causeway continued directly to Ocean Beach Junction, about where West Point Loma Boulevard now meets Bacon Street. The causeway included bridges to allow circulation of water to the sloughs and wetlands to its south, and the remains of one of these bridges, over Famosa Slough, can still be seen. At Ocean Beach Junction the line split, one branch following the former Point Loma Railroad route into Ocean Beach and the other the Bay Shore Railroad route over the bridge to Mission Beach.

Former San Diego Electric Railway bridge over Famosa Slough (2011).

In Mission Beach, the line was built on an elevated strip down the middle of Mission Boulevard, separated from automobile traffic on either side by curbs. The route continued through Pacific Beach on Allison Street, which in 1924 was mostly vacant land; development of the ‘new’ Pacific Beach along the coast, due in part to the arrival of the fast electric line, had not yet begun (Allison Street was ‘opened’ and paved between Pacific Avenue, now PB Drive, and Turquoise Street in 1928, and in 1929 was renamed, becoming the northern extension of Mission Boulevard).  At Beryl Street the route curved westward from Allison onto what is now La Jolla Boulevard, where a large concrete culvert was built in Tourmaline Canyon and covered with dirt fill to provide a crossing for the tracks. Turquoise Street at the time was part of the coast highway, paved in 1920, which passed through Pacific Beach on Garnet Avenue and Cass Street and continued to La Jolla and beyond on La Jolla Boulevard. To prevent the disruption and danger of crossing this highway at grade, the SDER constructed a steel viaduct over Turquoise Street. The railway continued on what was then called Electric Avenue and is now La Jolla Hermosa Avenue, following the route of the LA & SD Beach Railway. At Via Del Norte in La Jolla the new line diverged from the old route (which had continued on Electric Avenue and Cuvier Street) onto a private right-of-way that is now the La Jolla Bike Path, and which required a number of cuts to improve the grade. From the end of the private right-of-way near La Jolla High School the line ran on Fay Street to its terminus on Prospect.

La Jolla Methodist Church, originally San Carlos station of San Diego Electric Railway, La Jolla Hermosa (2011).

Elaborate stations in La Jolla (at Prospect Street and Fay Avenue) and La Jolla Hermosa (at Mira Monte) were finished in 1925. The station at La Jolla Hermosa, which also doubled as a power substation and was designed as a replica of the San Carlos mission at Monterey, is still standing and for many years has been the La Jolla Methodist Church. The three-level viaduct over the Santa Fe tracks and highway to Point Loma was completed early in 1925. With this structure the Santa Fe tracks remained at their original grade, an undercrossing was excavated under the tracks for the highway and a viaduct built to take the electric line over both. The excavation for the highway put the roadway below sea level, and pumps were installed to keep it clear of seepage and runoff. The viaduct, which lifted the electric railway over the tracks of the mainline railway, was 2000 feet long and included 900 feet of embankment, 940 feet of frame trestles and 160 feet of steel girders, supported by massive concrete piers. Witherby Street still passes under the railroad tracks in this same undercrossing, and the base of the concrete piers which supported the viaduct carrying the electric railway over the railroad and Witherby Street can still be seen just to the west of the railroad bridge.

Base of piers of the former SDER viaduct over Witherby Street (2011)

The Mission Beach amusement center opened with great fanfare on May 29, 1925. The station there included a subway under the tracks and Mission Boulevard, protecting passengers from vehicle traffic. At the same time the SDER opened the second track of its double-track route through Mission Beach and, with the completion of the viaducts over the Santa Fe at Witherby Street and the coast highway at Turquoise Street, introduced a new timetable establishing the running time from San Diego to La Jolla at 36 minutes.

The new electric line actually served three routes; No. 14 to Ocean Beach, No. 15 to Mission Beach, and No. 16 to La Jolla, all of which used the same tracks between San Diego and Ocean Beach Junction. Trains which could consist of one or more cars from each of the routes left the Plaza in downtown San Diego under the control of one operator. When they reached Ocean Beach Junction the No. 14 car or cars would be uncoupled and continue on to Ocean Beach with its own operator. The other cars proceeded to Mission Beach where the No. 15 cars (if any) would be dropped off and the No. 16 continue on to La Jolla (the No. 15 route was only used for occasional holiday travel to the Mission Beach amusement park). The coupling mechanism was designed so that the cars could be detached while the train was in motion.

The new fast electric line had been designed to use catenary overhead wires and pantograph collectors instead of the trolley wire and trolley poles that were standard at the time. Catenary wires, like those currently in use on the San Diego Trolley, utilize two wires, the upper one arching between supports and the lower one suspended from the upper one and stretched tight, making it straight and level. Pantograph collectors, frameworks mounted on top of the cars that pressed up against the wire to collect electric current, were thought to be necessary for high-speed operation since trolley poles might bounce out of contact with the wire. However, the pantographs proved to be unsatisfactory; they were of light construction and sometimes collapsed, and tended to damage the overhead wires, especially at switches. They were replaced by trolley poles, which did function adequately with the catenary overhead wires and also allowed the cars to operate on other routes with standard trolley wires.

After the completion of the fast electric line, real estate promoters along its path began emphasizing its benefits to their communities. The developers of Bird Rock, for example, noted that San Diego’s fastest electric line ran through the heart of their beautiful, high, sightly property lying between the hills and the sea, putting it in the ‘path of development’. In Pacific Beach, where development had previously been centered around Lamont Street and the college campus property (then the San Diego Army and Navy Academy, now Pacific Plaza), the promoters of the ‘new’ Pacific Beach around the foot of Garnet Avenue noted that construction of the SDER’s superb fast beach carline swung the business and pleasure sections of Pacific Beach down to the ocean front where they belong, and justified a change of name to ‘San Diego Beach’. Earl Taylor, one of the developers of ‘new’ Pacific Beach, quoted a Saturday Evening Post article that said ‘Wherever electric lines lead out from the city, you find suburban property values enhanced, suburban life made comfortable, and waste land blossoming into homes. The automobile helps. The motor bus helps more. But the trolley and interurban cars are more important still’.

The SDER’s franchise allowed it to haul freight, and in 1925 the Standard Oil Company built a storage yard in the Bird Rock area to be supplied by tank cars delivered by rail. Gaps where a rail spur leading to this storage plant cut through a sidewalk on La Jolla Hermosa Avenue near Forward Street can still be seen. By 1934 the Standard Oil plant was the SDER’s only freight customer and when Standard Oil acquired a fleet of trucks for its oil deliveries SDER received permission to discontinued freight service.

Spur to Standard Oil siding off San Diego Electric Railway line in Bird Rock.

Although parts of the electric railroad were double-tracked, much of it, including the private rights-of-way in La Jolla and in the Midway area, was not, and relied on block signals to prevent collisions between trains traveling in opposite directions. On November 22, 1937, the signals in the Midway area apparently failed and cars traveling to and from Ocean Beach on the single track collided head-on. Visibility had been reduced by heavy fog and the operators failed to see the other car and apply the brakes until seconds before the crash. One car penetrated eight feet into the other and 31 passengers were injured, some seriously. A downed trolley wire added to the danger until the company turned power off on the line.

Whether or not it was the electric railway that caused waste land to blossom into homes, the population in the beach areas served by the electric line did increase throughout the 1930s. Automobile ownership also continued to grow and streets became more congested. In some areas where the streetcars and automobiles shared the road, the traffic forced the high-speed line to operate at slower speeds, impacting service. Also, the growing number of motorists led to increased complaints that the tracks were obstructing vehicle traffic, particularly in Mission Beach, where the line was elevated and isolated from the paved boulevard, leaving little room to drive. Improvement of the roads had also caused the SDER to begin using buses on some routes, including one to La Jolla. The No. 14 streetcar line to Ocean Beach was replaced by buses in 1938 and in January 1940 the SDER company received permission from the city to discontinue service of the No. 16 car line between downtown and its terminus in La Jolla. The SDER was required to remove tracks, wires and overhead structures but, in consideration of the valuable rights-of-way to be conveyed to the city and its substitution of bus service in place of the electric railway service, the SDER was not required to remove its tracks from paved streets. Tracks remained imbedded in the pavement of Fay Avenue in La Jolla into the 1960s.

The last No. 16 train left La Jolla on September 16, 1940; according to longtime passenger and Mission Beach resident Zelma Bays Locker, the motorman on this last run rang his bell all the way into town. In Mission Beach the tracks were removed and Mission Boulevard repaved in 1941, leaving only a 4-foot median where the double-tracked electric railway had once run. According to the San Diego Union, the ‘traffic-clogged two-lane highway’ had become a ‘broad 4-lane arterial which easily is accommodating the heavy beach-area traffic flow’.

The beach-area traffic flow has only become heavier over the ensuing 75 years, and not so easily accommodated, and an electric railway between San Diego and La Jolla is once again under development. The Mid-Coast Trolley is expected to open in 2021, extending San Diego’s modern ‘light rail’ system to the University Town Center shopping mall via the University of California, San Diego campus in La Jolla. Between Old Town and UCSD the new line will follow the route of the Pacific Highway, east of Mission Bay and through Rose Canyon. The station serving Pacific Beach is to be located near Garnet Avenue and Morena Boulevard, east of the I-5 freeway and not far from the old race track site, but on the opposite side of town from where the electric Beach Line ran in the 1920s and 1930s. It will be interesting to see what effect a superb new light rail line will have on the business and pleasure centers of Pacific Beach this time around.

Ye Olde Mission Inn

Club house, soon to be Ye Olde Mission Inn, and grand stand of the Pacific Beach Driving Park about 1906 (San Diego History Center #344)

In July 1887 a group of sporting men formed the Southern California Breeders Association and purchased Pueblo Lot 1797, a half-mile square below today’s Garnet Avenue through which Rose Creek flowed toward Mission Bay. The Breeders Association planned to build a race track at the site with stables, a grand stand and a clubhouse. These would actually be the first improvements in the area north of Mission Bay that was soon to become Pacific Beach.

The grandstand was completed by November 1887, in time for a baseball game between the National League’s Philadelphia team and a group of local amateurs, which the Phillies won 31 – 7. The Pacific Beach Driving Park was opened for racing on May 1, 1888, by which time the clubhouse, a three-story building of 22 rooms, had also been completed. Later, in October 1888, nearly 7,000 people crowded the track to watch the noted swordswoman Jaguarina defeat Captain Wiedemann in an exhibition of mounted sword combat.

However, the race track’s location at the mouth of Rose Creek made it vulnerable to flooding during winter storms. The San Diego Union reported that the Pacific Beach race track was demolished by a stream that came down Rose’s Canyon during one storm in December 1889. Other storms in March 1893 and January 1895 compounded the damage to the race course and racing never recovered, although the grand stand was still used for crowd-pleasing events like rodeos, balloon ascents and parachute drops.

In May 1903 the rumor spread that the track had been purchased by A. G. Spaulding, the sporting goods magnate and former major league pitcher, who was then a resident of Point Loma. Although the rumor turned out to be false, or at least premature, the renewed interest in the track prompted its then-owner Col. A. G. Gassen to initiate a program of improvements. Gassen also formed the Belmont Breeders Association and brought a number of thoroughbred horses to the stables at the track. Spaulding did take over the Belmont Breeders Association in September 1903 and renamed it the American Saddle-Horse Breeding Farm. The track itself became known as American Park. However, Spaulding’s ownership was also brief and in November 1904 Pueblo Lot 1797 was acquired by U. S. Grant, Jr., son of the civil war general and former president. Grant sold it to the Mission Bay Park Company in November 1906 and the property was included in the Mission Bay Park subdivision in 1907.

Although the race track had been abandoned, the grand stand, club house and a judges’ stand remained standing and in March 1907 the lots where these buildings stood, about where Figueroa Boulevard and Magnolia Avenue intersected on the Mission Bay Park subdivision map, was purchased by Ye Olde Mission Inn Company, a corporation set up in February 1907 by James H. Babcock and others. Babcock reputedly had an extensive background in the hospitality business. According to the San Diego Union, his first success was as proprietor of the Hotel Bartholdi in New York and he later conducted the Lick café and restaurant in San Francisco, then delighted the palates of the Alaska miners with his St. Nicholas restaurant at Nome. After winning a fortune in the gold mines, he returned to San Francisco and inaugurated the celebrated Bab’s café, which the Union called the most noted restaurant on the coast. Somewhere along the line he was also said to have been proprietor of one of the most famous resorts in Denver. Bab’s, in San Francisco, was a ‘Bohemian’ café, ‘divided into little rooms made to represent prison cells, undertaking establishments, mausoleums and other strange places. Coffins were used for tables and skulls for drinking cups’. Bab’s was destroyed in the San Francisco earthquake and fire of April 1906 but Babcock himself made a ‘sensational escape’ from the ruined city. He turned up in San Diego where he purchased Ye Olde Mission Inn at American Park and was ‘fitting everything up in modern elegance’.

Bad fortune had apparently followed him to San Diego, however, and in February 1908 the Mission Inn, a ‘picturesque country resort’, narrowly escaped destruction when a shed at the rear of the hotel used as a carpenter shop caught fire. Although the shed was a total loss, volunteers using a garden hose and bucket brigade prevented the flames from jumping across to an adjacent building formerly used as a judges’ stand. The Union reported that had the fire reached the judges’ stand nothing could have saved the nearby hotel building, formerly the race track’s club house. Among the volunteers fighting the fire was A. B. Cairnes, the first chief of the San Diego fire department, who had retired in 1905 and built a home on a prominent rise overlooking the race track. Chief Cairnes presumably saw the smoke and flames and reacted instinctively by rushing to the fire.

In September 1908 Babcock announced a renovation and improvement of the property that would ‘eclipse’ any country club house in the west, but instead the Mission Inn was completely destroyed by a second fire in November 1908. The Evening Tribune reported ‘only a heap of smoldering ruins where last night there was a pretty and substantial structure’ and the Union added that there was little left to remind one of the ‘old days’. The building was valued at $15,000 and insured for $7000.

Ye Olde Mission Inn Company continued to own the property and in 1910 Babcock proposed building a new club house on the site with 15 sleeping rooms, a large dining hall and a grill, for the use of members of the Pacific Coast Automobile & Driving Club. Membership in the club, of which Babcock was the ‘leading spirit’, would be limited and a membership certificate would cost $25. Every courtesy would be extended to women in the families of members; they would be allowed the privileges of the club at all times and even permitted to invite their women friends as guests. However, although automobiles were beginning to travel along the boulevard connecting Los Angeles and San Diego, which at the time passed through Pacific Beach on what is now Garnet Avenue, the Automobile & Driving club’s club house was never built and the property was auctioned at the courthouse door in February 1912. In 1947 a motel was built on the site to accommodate motorists passing by on the Pacific Highway, U.S. 101. The Rancho 101 Motel incorporated the last remaining structure from the race track, the three-story judges’ stand.

After abandoning the Mission Inn venture James Babcock tried his hand at the hospitality business in downtown San Diego. In November 1911 he was one of the incorporators of the Cecil Hotel Company which leased a new six-story building on Sixth Street between B and C, said to be the first steel frame structure in San Diego. The Union reported that the deal was made through the Babcock Investment Company, whose president James H. Babcock became secretary of the hotel company and whose reputation as a restauranteur guaranteed the success of the new venture from the culinary and epicurean point of view; ‘No man on the Pacific coast commands a higher reputation in this line’.

Babcock became proprietor of the grill in the Hotel Cecil building and also opened a beer garden in an adjoining space; a November 1912 ad in the Union announced that Bab’s German Garden Restaurant, next door to the Cecil Hotel, was ‘quaint and cozy’. Under the personal supervision of James H. Babcock, the entertainment was high class – the chef and cuisine could not be excelled. Tourists and San Diegans were invited to inspect San Diego’s most popular restaurant, where refined ‘Bohemianism’ reigned. However, on December 31 the Evening Tribune reported that patrons of Bab’s German Garden would be robbed of the privilege of ushering in the New Year by frequent libations from the flowing bowl, for the flowing bowl was gone for good from Bab’s and from the emporium of its adjoining neighbor, the Hotel Cecil Grill. Apparently both places had allowed liquor to be served after midnight, without purchase of a bona fide meal, and as much as the patron desired, all apparently in violation of their licenses, which were thereby revoked. Conversations overheard between several chambermaids also indicated that morals at the Hotel Cecil were not all that could be desired (sensitivity about ‘morals’ was high at the time; a few weeks earlier a massive raid on the Stingaree red-light district had rounded up 138 women, all but two of whom had agreed to leave town rather than face further legal proceedings – although most purchased round-trip tickets).

In February 1913 the Tribune reported that the newly organized Olympic Athletic Club had secured quarters at 1140 Sixth Street, the place formerly occupied by Bab’s Restaurant, where it proposed to stage boxing bouts. In April the Union reported that attorneys for the First National Bank had resorted to supplementary proceedings in an effort to discover whether James H. Babcock, secretary of the Cecil Hotel Company, was possessed of funds or property sufficient to satisfy a judgement. No property, funds or things of value had been uncovered. And in July 1913, the Tribune noted that Nick Sargent, a well-known caterer, had returned to San Diego and bought the Hotel Cecil Grill on Sixth Street.

O. J. Stough Owned PB

Oliver J. Stough never lived in Pacific Beach, but at the turn of the twentieth century he actually owned most of it. He had acquired property in what was then an undeveloped area from a defunct railroad company and sold it to the group of investors who became the Pacific Beach Company. The company combined Stough’s former holdings with their own to create the Pacific Beach subdivision in 1887. Stough later joined these investors and eventually became the majority owner of the Pacific Beach Company. The company was dissolved in 1898 and its Pacific Beach real estate was distributed to the stockholders, primarily Stough. When he sold to Folsom Bros. Co. in 1903 the San Diego Union reported that ‘Pacific Beach has changed owners’.

O. J. Stough was a native of Pennsylvania, born in 1828, and a veteran of the Mexican-American war of 1846-48. In 1868 he purchased land that became a part of the Chicago suburb of Hinsdale, co-founded by Stough in 1872 (there is still a Stough Street and Stough Park in Hinsdale). In the 1880s Stough began spending parts of his year in San Diego, where he also acquired large property holdings. Among his purchases in San Diego were Pueblo Lots 1773, 1775, 1784, 1789, 1792, 1794, 1796, and 1799, over 1000 acres north of what was then called False Bay, now Mission Bay. This property, which covered about half of what is now Pacific Beach, as well as parts of Bird Rock and Mount Soledad, had been part of a subsidy granted by the city to the Texas and Pacific Railroad Company to encourage it to build a railroad connecting San Diego directly to the east. Although the railroad was never built, the company kept the land and passed it to a successor, the Los Angeles and San Diego Railroad Company. That company sold its rights in these pueblo lots to Milton Santee, and Santee assigned the rights to Stough in January 1887. Stough then sold the southwest quarter of Pueblo Lot 1794 to Charles Collins and a one-quarter interest in the remaining property to O. S. Hubbell.

pueblolots2

Collins and Hubbell were among the group of investors who established the Pacific Beach Company in July 1887, and in September 1887 they transferred the property they had acquired from Stough to their new company. Stough also sold his remaining three-quarters interest in Pueblo Lots 1789, 1792, 1794 (minus the southwest quarter), 1796 and 1799, 706 acres, to the company for $300,000. In October 1887 City Engineer H. K. Wheeler drew up a map for the Pacific Beach Subdivision which included this property along with the Pacific Beach Company’s other holdings north of False Bay. An opening sale of lots for the new subdivision was held in December 1887.

The centerpiece of the new community of Pacific Beach was to be the San Diego College of Letters, with a four-block campus on College Avenue (now Garnet) where the Pacific Plaza shopping center is located today. The cornerstone was laid for a college building in January 1888 and classes began in September, but financial problems prevented the college from starting other buildings planned for the site. However, in August 1889 the Union announced that arrangements had been made for erection of a central hall and recitation rooms; ‘the bills are to be sent to O. J. Stough, who has generously come to the front in providing for the needs of this institution’. Construction began in September and in January 1890 Stough Hall, ‘a neat and substantial brick edifice’, was opened with a program of music and speech making. In addition to its educational purposes, Stough Hall was used for elocution contests, lectures and the college commencement exercises attended by trainloads of San Diego citizens.

Financial problems continued at the college, however, and the college company was forced to sell bonds backed by mortgages on its campus and other real estate assets. Most of these bonds were then purchased by O. J. Stough, but despite his support the college still failed in early 1891 and the college campus property was auctioned by the sheriff at the court house door to pay off the college’s accumulated debts. Stough reacquired the campus property from the successful bidder in July 1892 but since the property was still security for the college’s mortgage bonds, which were in default on their interest payments, another sheriff’s sale was ordered to satisfy the bondholders (primarily Stough himself). An auction in August 1894 was cancelled when the successful bidders failed to complete the sale, claiming a technicality, but after the state supreme court affirmed the original order of sale a final auction was held in April 1896. The college campus was acquired by a community group dedicated to restoring a college on the site, but this effort went nowhere and the proposed college never opened.

O. J. Stough had not been one of the original directors or stockholders of the Pacific Beach Company at its creation in 1887 but by the time the company filed for dissolution in 1898 he owned over 60% of its shares (the First National Bank of San Diego held most of the rest). In 1898 the company still owned most of the property in Pacific Beach and as part of its dissolution this property was divided among the stockholders in proportion to their respective interests, with Stough receiving the lion’s share: 41 acre lots, 20 whole blocks and over 50 partial blocks. Although Stough did not live in Pacific Beach (his home was on Fourth Street between Hawthorn and Ivy) he did put his property in Pacific Beach to use; the Union reported in 1899 that O. J. Stough had rented a house and installed a foreman preparatory to beginning the fall plowing and sowing of 1200 acres to hay.

map854d

Pacific Beach property distributed to O. J. Stough after the dissolution of the Pacific Beach Company in 1898. Stough later sold most of this property to Folsom Bros. Co.

In November 1903 the San Diego Union announced that ‘Pacific Beach has changed owners’; ownership of the larger portion of land had passed from O. J. Stough to the firm of Folsom Bros. The Union article explained that Mr. Stough had been the owner of over seven-tenths of the unimproved property at the charmingly situated suburb and the sale included the whole of his interest, about a hundred blocks or four thousand lots, the whole amounting to nearly 660 acres at Pacific Beach. The Union went on to explain that the deal was already closed and the papers in escrow but that the transfer would not take place until the next year. In fact, the transfer was not finalized until December 1906, over three years later, but by 1907 O. J. Stough’s involvement in Pacific Beach had ended. Where Stough had been content to cut hay on his Pacific Beach property, Folsom Bros. Co. began an improvement program which included grading streets and installing curbs, sidewalks and water mains in hopes of attracting residential buyers.

Stough Hall, built in 1889 for the San Diego College of Letters, had become the community’s primary gathering place for ‘entertainments’, dances and other events that were regularly described in the San Diego Union’s Pacific Beach column. In 1894 a good program was rendered at the young people’s entertainment; cake and lemonade were served. In 1895 the ‘Red and White’ cream festival under the auspices of the Ladies Aid Society was a most enjoyable entertainment. A very enjoyable entertainment was given on Friday night by the Endeavor Society in 1896 and in 1897 a mass meeting was held at Stough Hall to consider raising money to purchase the college property to present to the state for a normal school. The County Horticultural Society met at Stough Hall in 1898 and heard local lemon rancher F. W. Barnes describe his experiences; ‘How we handle our lemons’.  Stough Hall was beautifully decorated and dancing was indulged in at Miss Eugenia Johnson’s eighteenth birthday in 1902.

In 1904 Folsom Bros. Co. also acquired the college campus and developed the buildings, including Stough Hall, into a resort that they called the Hotel Balboa. However, the hotel was not a success and in 1911 the buildings became the nucleus of the San Diego Army and Navy Academy, which in 1937 became Brown Military Academy. When Brown Military Academy moved in 1958 one of the first buildings torn down to make room for the Pacific Plaza shopping center was Stough Hall, the last reminder of O. J. Stough in Pacific Beach (although some say that Oliver Avenue was named in his honor).

Hotel Balboa about 1906. Stough Hall is on the left and the original college building on the right.

Hotel Balboa about 1906. Stough Hall is on the left and the original college building on the right.

College of Letters in PB

Laying the Cornerstone, San Diego College of Letters, January 28, 1888

Laying the Cornerstone, San Diego College of Letters, January 28, 1888

An announcement in the San Diego Union on Saturday, January 28, 1888, invited citizens to attend the laying of the cornerstone of the San Diego College of Letters in Pacific Beach. Speakers at the ceremony would include the celebrated poet Joaquin Miller, the ‘Poet of the Sierras’, and a free lunch was promised. Trains would leave the downtown depot at 9 and 10 o’clock A. M. and return at 1 and 3 P.M. Fare for adults was 50 cents, children 25 cents.

The college was intended to be the centerpiece of the new community planned for the area north of Mission Bay and east of the Pacific Ocean, and was to be built on a four-block campus now occupied by the Pacific Plaza shopping center on Garnet Avenue between Jewell and Lamont streets. At the time, Pacific Beach was almost entirely undeveloped; the Pacific Beach Company had been incorporated in July 1887, a subdivision map was drawn up in October and the opening sale of lots had been held in December 1887, just a few weeks before the cornerstone ceremony was to take place (the platform built for the ceremony may have been the largest structure around at the time). The railroad from San Diego was still under construction and passengers attending the cornerstone ceremony in January 1888 would actually have traveled over the rails of the California Southern mainline railway from downtown to Morena, where they would have switched over to a portion of the Pacific Beach line which continued from there to the vicinity of the college campus (the railway from downtown San Diego to a depot near the beach at the foot of Grand Avenue was finally completed in April 1888).

According to the Union about 2500 people traveled to Pacific Beach to witness the laying of the college cornerstone, and the green grass and the sublime scene from the college campus made the occasion a most interesting one. One of the speakers described the scene as a ‘hilltop with its slopes stretching down to the placid bay and out to the roiling sea, while in the distance, but in full view, lies the busy city and the harbor filled with ships, and beyond the majestic sweep of the mountains, some green with spring-like verdure, and others white with snow’.

When Joaquin Miller stepped to the front of the platform to read the poem he had composed for the occasion he was greeted with an ovation ‘that could not but have gratified the gifted man of verse and sentiment’. The sentiments in Mr. Miller’s verses included:

We lift this lighthouse by the sea,
The west-most sea, the west-most shore,
To guide man’s ship of destiny
When Scylla and Charybdis roar;
To teach him strength, to proudly teach
God’s grandeur, by Pacific Beach.

(Scylla and Charybdis were a pair of mythological sea monsters on opposite sides of a narrow strait, menacing seafarers forced to sail between them)

There were other orations, music by the City Guard band and an address by the president of the college company which concluded with the promise that San Diego College would become ‘a scientific and literary light-house, guiding the people of the city and the world into the golden harbor of wealth, culture, character and happiness’. The cornerstone was then loaded with copies of local newspapers, copies of the poems and addresses delivered on the occasion, coins, and a copy of the Bible. It was then lowered into place with the words ‘we lay the cornerstone of San Diego College – unsectarian but not un-Christian – her faith the faith of Christendom – her hope the hope of the civilized Christian world.’

The San Diego College of Letters was the brainchild of Harr Wagner, publisher of the Golden Era magazine which Wagner had moved from San Francisco to San Diego in 1887. He believed that San Diego was destined to become a great city and that the city was the right size to support a college, ‘not a small insignificant institute, but an institution that will compare favorably with the noted colleges of America’. In August 1887 Wagner and two other alumni of his alma mater, Wittenberg College, in Springfield, Ohio, formed the San Diego College Company ‘to erect and construct buildings to be used for colleges, universities, and in connection therewith to carry on, control and maintain colleges and universities’. Wagner’s partners in the college company were C. S. Sprecher and F. P. Davidson (who was married to Sprecher’s sister Ella). C. S. (and Ella) Sprecher’s father Samuel Sprecher had served as president of Wittenberg from 1849 to 1874 and played a major role in establishing it as a successful educational institution (Wittenberg University still exists in Springfield). Hoping to repeat this success in Pacific Beach, the partners recruited the elder Sprecher to serve as president of their new college.

The college company also came to an agreement with O. S. Hubbell, one of the founders of the Pacific Beach Company, to include the college in plans for their new town site. Accordingly, the original Pacific Beach subdivision map featured a four-block college campus near the center of the community (on College, now Garnet, Avenue). The company contracted with James W. Reid, architect of the Hotel del Coronado, to design and supervise construction of the college buildings, and following the cornerstone ceremony construction proceeded through the spring and summer of 1888.

The September/October edition of the Golden Era contained the announcement that the college would begin its educational work on September 20, 1888. It would be undenominational and would admit both sexes to all the advantages of the curriculum. One of the advantages both sexes could enjoy was the opportunity for out-door drill, summer and winter, due to the evenness of the climate. The exercise would be ‘healthful and invigorating’ and the young ladies would be allowed to form their own military company.

A Bachelor of Arts degree would be conferred on students who completed the Classical course after four years of study. Applicants for the Classical course would have to be at least 14 years of age and would be examined in Latin, Greek (or its equivalent), mathematics, history, geography, English and physiology. There would also be Scientific and Literary courses leading to comparable degrees, and for which modern languages could be substituted for Greek. Latin would be optional after the sophomore year, but students were expected to able to read the classics (in their original languages) with literary pleasure, as repositories of history and literature. Students younger than 14 or not meeting the requirements for admission could enter a Preparatory course, designed to prepare them to enter the freshman class but also to provide a course of study that was complete and practical in itself. The academic year would consist of three terms of 13 weeks each with each term’s tuition set at $16.50 for Preparatory students and $22.00 for Classical, Scientific and Literary students. Resident students would also pay $97.50 for board and room rent, and an extra fee of $10.00 was added for music, $3.00 for voice culture and elocution, and $5.00 for painting.

San Diego College of Letters, 1888, with students in their military uniforms.

San Diego College of Letters, 1888. The young ladies and young men are in their separate military companies wearing their military uniforms. (San Diego History Center #9800)

The San Diego College of Letters did open on September 20, 1888 with 37 students, and enrollment increased to 104 for the second term in January 1889. The Annual Catalogue for the 1888-1889 collegiate year included a list of the students’ names and home towns which showed that 23 of the 104 students were residents of Pacific Beach, 45 were from other areas of San Diego, 12 from Coronado and 10 from other parts of San Diego County. Only 8 students were from out of state, including two from Lower California. Judging by their names (Bessie, Hattie, Emma, etc.) 46 of the students were young ladies and 57 were young men (e.g., Horace, Edgar, Cyrus).

In addition to the grant of the college campus property, the Pacific Beach Company had given the college company hundreds of residential lots throughout the community as an endowment to secure its financial future. However, San Diego’s ‘Great Boom’ which had followed the completion of a transcontinental railroad link in 1885 and the influx of thousands of potential settlers collapsed in 1888, causing a sharp decline in the population and a corresponding lack of demand for residential real estate. The college attempted to generate interest in its lots by holding auctions where choice residence and villa sites would be sold to the highest bidder. Potential buyers were also treated to lunch, which could be roasted ox, ‘carved and served to the hungry throng’, or a fish fry. Three auctions were held in February and March of 1889 which drew large crowds but apparently few bidders. Instead, to relieve its immediate debt and other obligations, the college mortgaged much of its real estate. The financial outlook deteriorated further in April 1889 when James W. Reid sued the college company for what he claimed was owed for the design and supervision of construction of the college building.

Still, when the first academic year came to an end in June 1889 the mood at the college was upbeat. The final edition of the College Rambler, the student newspaper, included an editorial ‘to you fellow students whose years work is so nearly ended, it extends congratulations if your record has been good, its sympathy, if ill. You, like it, have been making history. You as pioneer students have helped to found a College; to rear an institution of higher learning here in this bright Sunland’. The keynote speaker at the college commencement ceremony added that it did not task the imagination to predict that the time was not far distant when San Diego College of Letters would take rank among the leading institution of learning in the country.

The second academic year opened in September 1889 with a few additions to the faculty and many of the same students. A new college building was opened in January 1890, financed by and named for Oliver J. Stough, a real estate investor with interests in Pacific Beach. Stough Hall became the popular venue for students’ elocution contests and musical recitals, watched by citizens who arrived in special trains from downtown San Diego. Closing exercises for the college’s second academic year were held in Stough Hall in June 1890.

During the summer of 1890 a number of changes were made in the administration and corporate structure of the college. The San Diego Union reported that the original partners in the college company, Harr Wagner, C. S. Sprecher and F. P. Davidson, transferred their interests in the company to ‘eastern parties’. Wagner and Sprecher both resigned from the faculty to devote their full attention to the Golden Era. Davidson remained at the college in a caretaker role, representing the new ownership, which was expected to lift the burdensome debt from the young but vigorous institution.

When classes resumed for the fall term in September 1890 about 50 students were enrolled, the majority from Pacific Beach or elsewhere in San Diego. In December the San Diego Union reported that the term had closed and all but two or three students from the East had dispersed to their homes for the holidays. If the students did return for the second term in January 1891 they did not remain for long. In March 1891 the Union reported that Captain and Mrs. Woods had moved in and taken charge of the College of Letters and added that Mrs. Woods had been a teacher there for some time and the college would be in good hands. There was no explanation for why this was necessary and no further news from the college for the remainder of what would have been the academic year. Although the San Diego Union reported in August 1891 that a Prof. Vinton Busby from Indiana State University would accept the presidency of the college and had arrived in town to make final arrangements, these arrangements apparently fell through and the San Diego College of Letters in Pacific Beach never reopened.

James W. Reid’s lawsuit over the debt he was owed for design and construction of the first college building had been decided in Reid’s favor in March 1891 and with no other assets available to satisfy the judgement the court ordered the sheriff to seize the college company’s real estate. The college campus property was subsequently auctioned at the court house door on three separate occasions over the next five years before being acquired in 1898 by Rev. William L. Johnston of the Pacific Beach Presbyterian Church, as trustee for Pacific Beach College, an organization of residents determined to reestablish an institution of learning there. Some alterations were made to the college buildings, including a tower on Stough Hall, but no progress was made toward reestablishing the college. Instead, the campus was used for various purposes including a Y.M.C.A. summer camp. In 1901 it was described as the College Inn, with W. Johnston as secretary and manager, and local news items occasionally commented on its guests (‘Mr. and Mrs. Sewel of Los Angeles spent last week at the College Inn’). Stough Hall became the center for dances and other gatherings in Pacific Beach.

In 1903 Folsom Bros. Co., a real estate developer which had recently acquired the Fortuna Park subdivisions south of what is now Pacific Beach Drive, purchased most of the rest of Pacific Beach from O. J. Stough (the Union headline read ‘Pacific Beach Has Changed Owners’) and began a program of improvement and development to enhance the value of their investment. In April 1904 they also leased the college campus (with option to buy) from W. L. Johnston and announced plans to develop the former college buildings into a first class resort. While this development was underway they held a contest to choose a name for their new resort. The name chosen (for which the lucky winner received a $100 lot in Pacific Beach or $100 in gold) was Hotel Balboa. Folsom Bros. exercised their option to buy the property in 1905 and over the next few years alterations and repairs were said to have added greatly to its attractions. In 1907 the hotel grounds were landscaped and the surrounding streets graded, ‘sidewalked’ and lined with palms trees (some of which are still growing). However, despite the efforts of Folsom Bros. Co., the Hotel Balboa also was not a success.

In 1910 Capt. Thomas A. Davis leased the buildings and grounds and started the San Diego Army and Navy Academy with 13 students and himself as the only instructor. Unlike its previous occupants, the military academy thrived and grew over the years. Davis purchased the property in 1921 and eventually added a number of larger buildings which surrounded and dwarfed the original college buildings. During the depression of the early 1930s the academy, like the college before it, was unable to repay the costs of its building program and was acquired by John Brown Schools and renamed Brown Military Academy. In the 1950s Pacific Beach growth encroached on the academy and in 1958 it moved to a new location in Glendora.

The new owners of the college campus property proceeded with plans to convert it into a shopping center and in August 1958 the San Diego Union reported that workmen razing one of the buildings on the site had found a baking soda tin in its cornerstone containing papers dating to 1887, including San Diego newspapers and a Pacific Beach subdivision map.

PB Passion Fruit Ranch

Hermann Karl Wilhelm (H.K.W.) Kumm was born in Germany in 1874. He was drawn to missionary work in Africa and served on missions in Eqypt and the Sudan in the late 1890s. In 1900 he formed the Sudan United Mission, dedicated to establishing Christianity and preventing the spread of Islam among the pagan tribes of sub-Saharan Africa. Dr. Kumm led the mission for more than twenty years and traveled widely within Africa, including areas previously unexplored by Europeans, for which he is sometimes considered the ‘last of the Livingstones’. He also wrote several books describing the lands he had visited and the lives of other African missionaries.

On one of his expeditions into the jungles of the Congo region he contracted a fever which undermined his health. His doctors advised him to relocate to a mild climate and in 1925 Kumm moved with his family to Pacific Beach, where his reputation as an explorer, geographer and writer quickly earned him celebrity status. He was chosen to be the principal speaker at the ‘formal christening’ of the new $150,000 Crystal Pier in April 1926 and the May 1926 celebration of a new road to the top of Mt. Soledad.

Dr. Kumm had moved to Pacific Beach not only for his own health but because he believed that local conditions were ideal for the cultivation of passion fruit. He had developed an interest in botany and hoped to produce a better variety of passion fruit, large and tasty, by crossing the small but highly flavored Australian variety with the larger but less flavorful South American type. The Kumms’ home at the northeast corner of Hornblend and Morrell streets (named Passiflora after the genus of the passion vine) was on ten lots, the entire southwest quarter of the block, and within a year he had started 500 seedlings and had nearly 200 plants growing, of which 50 were bearing.

In order to continue his experimentation on a larger scale, Dr. Kumm leased 20 acres of pueblo land from the city on Torrey Pines Mesa, in the vicinity of Miramar Road, in August 1927. The Evening Tribune reported that the initial planting of 5 acres was believed to be the largest area ever planted in the United States to the passion fruit vine. In April 1929 he was also granted a lease of 37 acres of city-owned pueblo land in Pueblo Lots 1780 and 1781, in the hills north of Pacific Beach where the Emerald Cove and Crystal Bay gated communities are now located (despite the opposition of the PB chamber of commerce, which felt that the property would be put to better use as a golf course).

The April 1929 lease of land above Pacific Beach coincided with an announcement in the San Diego Union that the growing of passion fruit had passed the experimental state and that acreage coming into bearing and demand for products necessitated construction of a factory and immediate development of a business; ‘Opportunity open for business man with at least $30,000 to take over complete control of manufacturing end and establish profitable business in sale of products’. While business men were considering this offer, Pacific Beach residents were given the opportunity to sample the products. When the Pacific Beach Woman’s Club met at Braemar Manor, the home of Mrs. F. T. Scripps, for her annual musical entertainment in April 1929, the refreshments included ice cream made with passion fruit from the gardens of Dr. H. K. W. Kumm. A month later, the Woman’s Club garden fete at the Scripps’ home included booths of various kinds where refreshments were served. Mrs. H. K. W. Kumm was in charge of passion fruit products.

While in Pacific Beach Dr. Kumm occasionally recounted his African travels in talks to various civic organizations. He brought trophies including the tusks of a buffalo that once treed him to a meeting of the University Club. He told the Lions Club that in 1908 he penetrated the darkest part of Central Africa and crossed the continent at a latitude where other explorers had failed. A meeting of local realtors learned that he crossed Africa on foot, accompanied only by natives, and explored lands never before touched by whites, his work bringing him many signal honors in the scientific world.

He also developed a new interest, this time in gliders. In the summer of 1929 glider clubs from around Southern California had held competitions in which gliders were launched from the top of Loring Street hill and the hills behind the corner of Fanuel and Agate streets. In November 1929, at an organizational meeting at his home, Dr. Kumm was unanimously elected president of the Associated Glider Clubs of Southern California. He and his wife also sponsored San Diego Girl Gliders and helped them to purchase their own sailplane.

H. K. W. Kumm died in 1930 of heart disease induced by the fever he had contracted in Africa. He was 56 years old. Despite his efforts, the passion fruit industry he hoped to develop in Pacific Beach never really took off. A visitor in 1931 noted that Passiflora, the Pacific Beach home of the late Dr. and Mrs. Kumm, was a particularly delightful spot to visit, with the passion fruit blossoms as well as an abundance of fruit on the vines, but regretted that Dr. Kumm could not have been spared to carry on his work at Passiflora. Mrs. Kumm returned to her native country of Australia in 1931, listing her home in the Evening Tribune; ‘Passiflora, a delightful home with an assured income at 2004 Hornblend’. According to the Tribune, 12,000 pounds of passion fruit were picked the previous year and a contract existed for the crop at 12 cents a pound. The property included a 7-room and a 3-room house, a garage, packing house, lath house and greenhouse, 75 varieties of roses, all kinds of bearing fruits and avocados, a fish pond, many fine trees, tropical plants and shrubs. ‘Was appraised at $12,000. Submit any offer over $8,000’.

Today the tropical plants and shrubs, bearing fruits, and roses that once flourished at Passiflora are all gone and the packing house, greenhouse and fish pond have given way to apartments and town houses. The Kumms’ former home at the corner of Hornblend and Morrell is now the only reminder of their Pacific Beach passion fruit ranch.

Mt. Soledad and the Cross

Mt. Soledad Cross

Mt. Soledad, which rises abruptly to the east of La Jolla and descends more gradually south to Pacific Beach, is the highest point in the city of San Diego. At 822 feet above sea level and within about a mile of the Pacific Ocean it is also said to be the highest coastal elevation in California. With an unobstructed view from horizon to horizon it has long been popular as an observation point. In 1905, the San Diego Union’s annual New Year’s Day report from La Jolla noted that Old Soledad rose majestically, keeping watch over the town nestling at its feet, and that the half-hour’s stiff climb to the old signal station at the top was amply repaid by the panorama you would find yourself the center of; San Diego, Coronado and grand old Point Loma, the broad expanse of Rose Canyon, the mountains, and the illimitable expanse of ocean, Clemente and Catalina showing clear and distinct in the distance. If you were also one of those favored mortals privileged to see one of La Jolla’s gorgeous sunsets from that vantage point, you would return a ‘better and a wiser man for what it has been granted you to look upon’ (the ‘old signal station’ was apparently the survey station established on the summit in 1899 by A. T. Mossman of the U. S. Coast and Geodetic Survey).

In April 1908 the Union recommended the summit of Mt. Soledad as a rare natural observatory from which to get a first glimpse of the Great White Fleet, the armada of U. S. battleships that was making its first United States port call at San Diego after sailing around Cape Horn on a round-the-world voyage. The fleet’s arrival on April 13 drew the largest crowds ever seen in San Diego at the time, but La Jolla residents and visitors who did not wish to go to San Diego could view the coming of the fleet from the mountain top. Other sights were also best seen from the mountain; in April 1910 the Union reported that a comet party made its adventurous way up Mt. Soledad to gain in the clear upper air an unobstructed view of the celestial wanderer (Halley’s comet).

To make the way up Mt. Soledad a little less adventurous, in 1913 A. H. Frost, president of the San Diego Beach Company, which owned much of Pacific Beach, and Clark Bailey, a La Jolla capitalist, built a four-mile-long road from the foothills above Pacific Beach to the summit of Mt. Soledad. The Evening Tribune reported that the route started near the Pacific Beach reservoir and by an easy grade followed the contour of the hills, providing a splendid view of mountains, sea and islands. The road was improved and realigned in 1916 to connect it to the end of Lamont Street in Pacific Beach and its completion was celebrated in April of that year when 60 members of the San Diego Floral Association guided by Kate Sessions drove to the top in twelve automobiles and planted five Torrey Pines and three Mount Diablo big cone pines, grown from seed and donated by Miss Sessions. The ‘flower lovers’ declared that the view was well worth the trip to the top.

View from Mt. Soledad, 1954

View from Mt. Soledad, 1954

Mt. Soledad lies within the pueblo lands of San Diego and in June 1916 La Jolla residents petitioned the city council to set aside the south 120 acres of Pueblo Lot 1265, described as the summit of Mt. Soledad, for a public park (actually, the highest point in Pueblo Lot 1265 is 811 feet; the 822-foot summit of Mt. Soledad is about half a mile west, within Pueblo Lot 1264). The council voted unanimously to approve the petition and the south 120 acres of Pueblo Lot 1265, ‘commanding a view of the ocean, mountains and of the entire city’, became a city park in July 1916.

View from Cross today

View from Mt. Soledad today

In 1926 the chambers of commerce of La Jolla, Mission Beach and ‘San Diego Beach’ (the would-be name for a hoped-for redevelopment of Pacific Beach) formed the North Shores Civic League to promote their communities. The League noted that a neglected feature of the North Shores area was the wonderful scenic panorama that could be observed from Mt. Soledad and they recommended that the ‘fair trail’ from Pacific Beach to the summit should be developed into an auto road. According to the San Diego Union, citizens of La Jolla and Pacific Beach assembled with shovels and rakes and aided by scrapers furnished by the city performed wonders in turning the trail into a serviceable dirt road by which autos could reach the summit in high gear. The completion of this ‘new road from the south’ was the occasion for a celebration at the summit in which Dr. H. K. W. Kumm, ‘traveler, writer and lecturer’ (and Pacific Beach resident), declared that while such sights as the Grand Canyon and Victoria Falls might be more awe-inspiring, they could hardly be considered more beautiful than the view from Mt. Soledad (although the San Diego Union admitted that the day was a trifle hazy and the usual clear view of the mountains was obscured). Kate Sessions planted three more pine trees and cadets from the Army and Navy Academy in Pacific Beach were in charge of a military ceremony and flag raising.

For more than 80 years now the top of Mt. Soledad has been marked by a large cross, standing over 30 feet tall. There are reports that a redwood cross was dragged up the mountain with a good deal of labor and patience and that worshipers held Easter services beneath it in 1913, but if so it was probably not at the same location as the current cross. The San Diego Union announced in 1914 that the churches of La Jolla would hold a joint sunrise Easter service at the reservoir, presumably meaning what is now the Exchange Place reservoir in La Jolla, and in the early 1920s the churches again joined to conduct Easter sunrise services near the clubhouse of the La Jolla golf course. The redwood cross was reportedly stolen in 1922, but if this cross ever existed it was probably located at one of these sites on the lower slopes of Mt. Soledad.

View from Mt. Soledad, 1953

View from Mt. Soledad, 1953

By 1925 the Union reported that Easter sunrise services had become an annual institution in La Jolla and attracted increasingly large crowds each year. In 1929 plans were announced for the sunrise service to be held by the pastors of North Shore protestant churches at a ‘scenic point on Soledad Mountain’. According to the Tribune, the Pacific Beach chamber of commerce had cleared the ground on Mt. Soledad and would clear the road up the mountain from Pacific Beach. The PB Boy Scout troop had agreed to take a hiking trip from the head of Lamont Street to the scenic point a few days before Easter and throw any stray rocks and pebbles out of the road. Representatives from La Jolla were also expected to clear two other routes from La Jolla, opening up three avenues of traffic to help avoid congestion. A special committee was appointed to supervise the erection of a cross and platform. The ‘scenic point’ was apparently the city park on Mt. Soledad, which was to become the site of annual Easter sunrise services in the coming decades.

View from Mt. Soledad today

View from Mt. Soledad today

One thousand residents of the North Shore district attended the first Easter sunrise service at the park on Mt. Soledad in 1929 and the Evening Tribune reported that a two-mile chain of torches along the highways leading up to the mountain had been arranged in the form of a gigantic cross. An Easter sunrise service was also held on Mt. Soledad in 1930, attended by 500, but the custom then apparently lapsed until being revived in 1934 under the auspices of the Pacific Beach chamber of commerce. In March 1934, just a few days before Easter, the city built a ‘frame stucco cross’ in the city park and on Easter morning hundreds of residents gathered before the cross as Army and Navy Academy buglers heralded the beginning of the service.

Easter sunrise services at the cross on Mt. Soledad became an annual event but just before Easter in March 1952 the San Diego Union reported that the weather-scarred old cross, pitted with BB shot launched at it by mischievous youngsters and buffeted through the years by the elements, had been toppled by wind and shattered beyond reasonable repair. The Union noted that city employees had patched, stuccoed and strung framework over chicken-wire fabric to construct the 30-foot cross and that throughout its existence it had withstood all influences except one: an act of God.

Plans to replace the stucco cross began immediately and contributions were accepted at the 1952 Easter sunrise service. In May 1952 the Mt. Soledad Memorial Committee announced that plans were nearly completed for a ‘lasting cross’ atop ‘historic Mt. Soledad’. The proposal included a new cross of reinforced concrete as well as a paved assembly area large enough for several thousand persons, a parking area for 800 or more automobiles and about 2000 feet of new highway.

In 1953 the 32nd annual Easter sunrise service was held at the site of the old cross. A temporary cross was erected and an offering taken to go towards rebuilding the cross. By September the Memorial Committee had obtained sufficient funds for building and maintenance of the cross and grounds, and announced that construction would begin as soon as city approval was gained. Actual construction involved pouring twenty tons of concrete into forms laid out on the ground and allowing it to cure for 60 days. However, when a pair of cranes attempted to raise the cross into position in February 1954 its weight produced ‘certain stresses that it wouldn’t take’ and it cracked in two places just below the horizontal section of the cross. Contractors, engineers and architects studied the problem and decided they could remove and recast the cracked section and still have the cross in place before Easter. In fact, the cross was repaired and raised in time to be dedicated on Easter Sunday, 1954. The paved assembly area and parking lot for thousands of people originally proposed by the Memorial Committee was never built.

La Jolla topographic map showing Mt. Soledad, 1953

La Jolla topographic map showing Mt. Soledad, 1953

The cross built within the city park on Mt. Soledad in 1934 and rebuilt in 1954 was specifically intended for Easter sunrise services, and for years maps identified the site as the Mt. Soledad Easter Cross. However, in the 1980s, the presence of a prominent religious symbol on public property in apparent violation of the constitution led to lawsuits, and at one point a court ordered the cross to be removed. Instead, the constitutional issue was resolved by returning the land under the cross to private ownership.  The Easter cross became the Mt. Soledad Veterans Memorial Cross, a tribute to armed forces servicemen and women, and in 2006 the property was taken over by the U. S.  Department of Defense. After an act of congress in 2014 allowed it to be transferred to private ownership it was sold to the Mount Soledad Memorial Association in 2015. In September 2016 the courts ruled that since the cross no longer stood on public property the case for its removal was moot.

The legal battles may now be over, the cross on Mt. Soledad is still standing, and the panorama a visitor may find themselves the center of amply repays the few minutes it now takes to drive to it.

 

Original PB Ranch House

Bowers Ranch House

In February 1892 the San Diego Union reported that Pacific Beach was to have quite an increase in the way of permanent residents:

It was learned yesterday that nine easterners had each purchased a ten-acre lot, all joining and situated just above the College of Letters. Eight teams are now at work breaking and preparing the soil for improvements that are to be made. The purchasers are in the city, and they intend planting the entire ninety acres in fruit, with the exception of sufficient space on which to build residences this spring.

The adjoining ten-acre lots were the ‘acre lots’ which had just appeared on a new map of the Pacific Beach subdivision, filed in January 1892. Although the original PB subdivision map from October 1887 had divided the entire community into uniform residential blocks, property in the outlying areas had not sold well and the new map consolidated most blocks north of what is now Diamond Street into the acre lots, intended for agricultural uses. As the Union had observed, these acre lots proved to be extremely popular and more than a dozen of them were purchased in the first months of 1892, most just to the north of the college campus, later the San Diego Army and Navy Academy and Brown Military Academy, and now the Pacific Plaza shopping center (the college itself had closed the year before, in 1891).

Detail from 1892 PB subdivision map showing acre lots north of the college campus (modern street names added)

Portion of 1892 PB subdivision map showing acre lots north of the college campus (modern street names added)

Two of the easterners, brothers-in-law and business partners from Henning, Tennessee, actually bought three adjoining acre lots which met at the corner of what are now Chalcedony and Lamont streets. R. C. Wilson and G. M. D. Bowers were Confederate veterans and proprietors of Wilson & Bowers, general merchandise, in Henning, and Wilson had married Bowers’ sister Susie in 1879.  In February 1892 Wilson and Bowers jointly purchased Acre Lots 34 and 50 and in March 1892 they added Acre Lot 33 of Pacific Beach. Lots 50 and 33 were on the east side of Lamont; lot 50 between Diamond and Chalcedony streets and lot 33 between Chalcedony and Beryl. Acre Lot 34 was between Chalcedony and Beryl but west of Lamont, extending to what is now Kendall Street. The price was $100 an acre; $1850 for lots 34 and 50 and $990 for lot 33. A year later Wilson and Bowers also bought Acre Lot 51, east of lot 50 and extending to what is now Noyes Street, for $830.

By the end of March 1892 the San Diego Union reported that 4,000 feet of water pipe was being laid over this 30-acre tract and that the property was to be put in lemons during the next few weeks. The new owners had also reserved sufficient space on which to build their residences. The Bowers built their home on Acre Lot 34 in 1892, the first ranch house to be built on a Pacific Beach lemon ranch, and moved in with their five children. The Wilsons, with two children, built in 1893 across Lamont on Acre Lot 33.

The development of lemon ranches on the acre lots combined with facilities for curing, packing and shipping lemons brought a decade of relative prosperity to Pacific Beach. The ranchers and their families became prominent in Pacific Beach society and their activities were noted in San Diego newspapers. In one example from 1893, the Union reported that Miss Eddie Sue Bowers and Miss Annie Bell Wilson wore dainty costumes of cream color to a joint birthday party for Miss Evangeline Rowe and Miss Mary Barnes, who in their soft pink gowns were ‘like two rosebuds in their fresh girlish beauty’ (the Rowe lemon ranch was just south of the Bowers, in Acre Lot 49; the Barnes ranch was Acre Lot 64, just south of the Rowes).

Pacific Beach lemon ranches could generate profits over time selling lemons for a few cents a pound, or all at once by selling the ranch itself for thousands of dollars. Wilson and Bowers chose the second option, beginning with the eastern portion of Acre Lot 51, which they sold in June 1894 for $500. Lot 33, including the Wilsons’ home, was sold in September 1895 for $5500. In October 1895 both lot 50 and the western portion of lot 51 were sold, for $3000 and $1000, and lot 34, with the Bowers’ home, was sold in November for $5500. Both families then returned to Henning, Tennessee, having realized a gain of nearly $12,000 on their Pacific Beach real estate investments.

On Acre Lot 33, the family of Ozora Stearns and, after 1899, Carrie Linck lived in the Wilson ranch house while shipping carloads of lemons from the ranch. After 1901 the property passed through a series of five absentee owners until it was sold in 1904 to the Layman family, who remained on the ranch for the next thirty years. The Stearns had named the ranch Vencedor, but the Laymans renamed it Seniomsed (Des Moines, their former home, spelled backward). In 1947 Acre Lot 33 was included in the Lamont Terrace development (the homes with the brick chimneys and shingle siding) and the former ranch house was torn down, leaving only a Moreton Bay Fig tree to mark its place. Across Lamont Street in the former Acre Lot 34, however, the Bowers’ home remains as a monument to PB’s lemon ranching past.

The Bowers had sold Acre Lot 34 to William Davis, a mining engineer, who moved in with his wife and sister in December 1895. Two children were also born to the Davises while living on their Pacific Beach ranch. Mr. Davis spent much of his time at the Arizona mines and his sister, Louise, may have actually run the ranch. She may also have been the one who gave the ranch its name; in June 1896 the Union reported that Miss Davis had shipped 84 boxes of choice lemons from Ondawa Ranch.

In May 1898 the Davises sold Acre Lot 34 to James and Sarah Jowett and by July Mr. Jowett was said to be making extensive additions to the barn and putting flumes all over the ranch. However, the Jowetts also moved on after a few years, selling Acre Lot 34 in December 1901 to Ires E. Cobb, who sold it a few months later, in May 1902, to Walter and Louisa Boycott for $5000.

Mr. Boycott was a retired publisher from La Crosse, Wisconsin, and according to the Evening Tribune he came to San Diego with his family to enjoy the salubrious climate and profit from the good times just in sight. By July 1902 the Tribune reported that the family was enjoying their new home and Mr. Boycott was fertilizing heavily and picking a fine quality of fruit from the heavy Lisbon lemon trees. A year later, in June 1903, the good times apparently came in sight for the Boycotts and they sold the ranch for $6000 to Abraham and Adelaide Manny, who changed the name of the ranch from Ondawa to Las Flores. When Miss Virginia Manny entertained a pair of her friends from Los Angeles in 1906, the Union noted that the young women were delighted with Pacific Beach, as well they might be, since the view from the floral bowers of Las Flores, over banana trees, palms and lemon orchards, to the bay and Mexican mountains, was unmatched.

Lemon ranching in Pacific Beach had begun with the development of the acre lots in 1892, particularly the Wilson and Bowers properties, and lemons had supported the community for over a decade, but by 1906 many people foresaw that PB’s future prosperity would come from residential development, not agriculture. In December 1906 an advertisement appeared in the San Diego Union for an elegant Pacific Beach residence, with city water, all modern conveniences, highly improved grounds, on ½ acre or more, only a short distance north of the depot, in ‘block 34’. The ad also offered lots in block 34, with fine fruit trees and water on each lot, prices low, terms easy, illustrated description free, A. J. Manny, owner (the ‘depot’ was the Lamont Street stop on the railroad between San Diego and La Jolla, which ran along Grand Avenue).

Although Manny apparently had intended to sell the ranch house and the other lots separately, in fact the entire acre lot was sold in January 1907 to Robert Ravenscroft. By 1907 a number of the Pacific Beach acre lots had already been re-subdivided back into city blocks, including the lots immediately west and south of lot 34, and in December 1907 Ravenscroft followed suit, recording a subdivision map that turned Acre Lot 34 back into the two blocks shown on the original 1887 map of Pacific Beach, along with their original block numbers. Like the other blocks on the original map, Block 90, south of Beryl Street, and Block 105, north of Chalcedony Street, were divided into 40 25- by 125-foot lots with a 20-foot-wide alley through the center of each block, connecting Kendall and Lamont streets. The 80-foot-wide street between the blocks, Florida Avenue on the original map, was re-dedicated to the city and became an extension of Law Street.

Blocks 90 and 105

Subdivision of Acre Lot 34 into 80 individual lots meant that the ownership and any improvements on each lot was recorded in the city lot books. The lot book data shows that from 1908 to 1911 the Ravenscrofts continued to own every lot in the subdivision and that the only improvement, the original ranch house, was valued at $425 and located on lots 17-20 of Block 105, a location at the southwest corner of Law and Lamont streets. In 1913, the lot book entry for lots 17-20 in Block 105 no longer showed improvements but instead contained the note ‘Imps on blk 90’, and the lot book entry for Block 90 showed a new improvement valued at $425 for lots 25-27. This suggests that the ranch house had been moved across Law Street and down the block to its present location at 1860 Law.

The lot books also showed that in 1911 three lots on the south side of Block 105, lots 29-31, were sold to Ferdinand Defrenn. In November 1911 a building permit was issued to F. Defrenn for a 6-room cottage on Chalcedony Street valued at $1700, the house that is still standing at 1838 Chalcedony. In the next few years the Ravenscrofts sold most of the remaining lots on the south side of Block 105 while continuing to own all of Block 90 and the lots on the north side of Block 105, but no other homes were built in the subdivision over the next 30 years.

Miss Susie Ravenscroft, a 19-year old telephone operator, was married at home in 1911. The Evening Tribune reported that the ceremony took place in the front parlor under a canopy of ferns and smilax ‘thick starred with Shasta daisies’. The back parlor decorations were of pink roses and ferns. Punch was served in the large sun-parlor. Several kodaks were produced and there were many pretty groupings on the front lawn of the spacious Ravenscroft grounds.

Robert Ravenscroft died in 1916 and in 1923 the Ravenscroft family’s holdings in blocks 90 and 105 were sold to Cameron Hutton, secretary-treasurer of a downtown sheet metal fabrication and auto body shop. In 1925 Hutton also reacquired six of the lots in the south half of Block 105 that had been sold by the Ravenscrofts.

In 1922 the city council ‘closed up’ Law Street between Kendall and Lamont streets and the alleys in blocks 90 and 105 for the ‘public interest and convenience of the city’. Although the street and alleys had been mapped and dedicated fifteen years earlier there had been no actual grading or other improvement, and no new construction requiring access, so these closings would have had little practical effect. The 1923 – 1927 lot books contained a notation that Law St. and all alleys were closed in 1922, but this notation was scratched out in the 1928 lot book, presumably indicating that the street and alleys had been reopened. When Lamont Street was paved in 1928 between Garnet Avenue and the city property that became Kate Sessions Park, the project included the curbs and sidewalks along blocks 90 and 105 which remain today.

R. W. Brown Paving

The former ranch house was vacant in 1928 but from 1929 to 1933 it was home to Roscoe Porter, a real estate operator. His son David Porter recounted in a 1995 interview for the San Diego Historical Society’s oral history program that the family moved to a ‘great big old Victorian house’ two or three blocks north of the Academy on the corner of Lamont and Law Streets where they had eight acres of fields and orchards with strawberry patches, tangerines, orange and grapefruit trees, lemons, pears and apricots.

In November 1933 ads appeared in the San Diego Union for Vista Villa Rest Home ‘for particular people; sea air, wide verandas, large rooms, food to your needs’. If you needed rest, quiet, right thinking and proper diet, you should live at Vista Villa, 1860 Law St.; ‘Broad verandas, large grounds. Exclusive’. The rural nature of the property was also still evident in a 1938 advertisement for a big work horse, kind and gentle, for sale, cheap, 1860 Law St., Pacific Beach.

1937 aerial view of Pacific Beach. Brown Military Academy, the former college campus, is in the foreground with the land once covered by lemon ranches beyond. The acre lots originally owned by Wilson and Bowers are outlined.

1937 aerial view of Pacific Beach. Brown Military Academy, the former college campus, is in the foreground with the land once covered by lemon ranches beyond. The acre lots originally owned by Wilson and Bowers are highlighted (San Diego History Center 83:14603-1).

However, major changes occurred in San Diego beginning in 1935 when Reuben Fleet moved the Consolidated Aircraft Corporation from Buffalo to San Diego. Consolidated and other local aircraft manufacturing companies experienced explosive growth as demand grew for military aircraft in the years before and during World War II. Tens of thousands of aircraft workers who came to San Diego required homes and many found them in Pacific Beach, only a few miles away from the downtown factories.  In 1942 there was still only the one home on Law and one on Chalcedony but by 1947 houses lined the streets in what had been Acre Lot 34 and today it is hard to imagine that the area could ever have been a ranch, except for the original ranch house that still stands above it all.