The Pacific Beach Hotel was built in 1888 at the foot of Grand Avenue, a location near the beach and the terminus of the railroad from San Diego. Along with a nearby dance pavilion it was expected to be one of the main attractions of the new suburb. In 1897 it was moved from its original location to what had since become the center of the community, Lamont and Hornblend streets, and for another quarter century served first as a hotel then as the offices of the succession of real estate companies that hoped to benefit from the community’s growth. When it burned down in 1931 it had been vacant for years and was considered a haunted house by local residents.
In 1887 a ‘syndicate of millionaires’ acquired most of the property in the undeveloped area north of Mission Bay (then called False Bay), christened their new tract Pacific Beach, and incorporated themselves as the Pacific Beach Company. These developers also built a railroad line that ran from downtown to the ocean front in Pacific Beach over what are now Garnet, Balboa and Grand avenues. At about where Second (now Bayard) Street intersects Grand the railroad line curved south to a passenger depot and maintenance facility at the end of the line. In 1888 the Pacific Beach Company built a hotel, the Hotel del Pacific, on Block A along this curve, the site of the present-day Starbucks on the southeast corner of Grand and Mission.
News from Pacific Beach during the late 1880s and early 1890s suggested that the hotel was not initially a success. In November 1889 a Special Notice in the San Diego Union, ‘Removed to 872 Sixth St. The remnant of furniture from Pacific Beach Hotel, cheap’, implied a clearance sale. By September 1890 the hotel had apparently dropped the Hotel del Pacific name and was under new management; the Union ran an ad for ‘Pacific Beach Hotel, new management–reasonable rates. Choice rooms, with lovely ocean view; excellent meals. Special rates made to parties and families. Picnics supplied on short notice. Magnificent beach; fine surf bathing; bath house in connection; free use of pavilion. Round trip by motor from San Diego, 25 cents. For rates and further information address Pacific Beach Hotel, San Diego, Cal. Telephone 198’.
There may also have been difficulties with vendors or contractors; the Union’s Local Intelligence column in March 1891 reported that the argument to set aside the order for sheriff’s sale in the case of the Southern California Lumber Company vs. the Pacific Beach Hotel was continued before Judge Torrance (a sheriff’s sale was a public auction of real property at the courthouse door to satisfy a judgement against the property owner). Not all of the news was discouraging, though; the Union reported in February 1892 that the Pacific Beach Hotel was full. In February 1893 the Pacific Beach railway advertised Sunday excursions to Pacific Beach for 25 cents, round trip. Luncheon could be had at the Pacific Beach Hotel for 25 cents.
In 1894 the Pacific Beach railway was extended to La Jolla, which had its own hotel among other attractions, and the added competition may have diminished the appeal of the Pacific Beach Hotel. In October 1894 the Pacific Beach Notes column in the Union noted that the Robertsons had moved into the hotel building, wording which suggested an extended stay and a possible change in the hotel’s purpose (Thomas Robertson was an engineer for the Pacific Beach Railway; he was killed, ‘literally cooked alive’, in a 1908 train wreck). A state committee considering sites for a normal school in February 1895 was offered the former San Diego College of Letters buildings and its 16 acres of land in Pacific Beach and also the Pacific Beach Hotel and pavilion.
By December 1896 the hotel had apparently become such a liability that the Pacific Beach Company reached an agreement with Sterling Honeycutt to take it off their hands. The company granted Honeycutt the north half of Block 239 of Pacific Beach and required him to move the hotel building situated in Block A and the building known as the pavilion located on Block 261 to this new location within six months. The new property, the south side of Hornblend between Lamont and Morrell streets, was over a mile inland and near the College railway stop at Lamont and Grand Avenue. The price was $2000.
The move was completed within the allotted time with the hotel building placed upon the northwest corner of the block, the southeast corner of Lamont and Hornblend, and the pavilion on the northeast corner of the block, the southwest corner of Hornblend and Morrell. The San Diego Union reported in February 1897 that three carpenters and several masons and plasterers were working on the Hotel del Pacific, and it would soon be ready for the painters (the old name was still faintly visible on the porch roof in photos taken at the new site). It was apparently ready for business by the end of the year and ads appeared in the Union in October 1897 for ‘Business Chances; the Pacific Beach Hotel, 20 rooms, with all heavy furniture, to rent on reasonable terms. Address S. Honeycutt, Pacific Beach, Cal’. In November the Union reported that Mr. Honeycutt had rented the hotel to a Mr. Hurd. Another series of ads then announced that the Pacific Beach Hotel was open for guests; ‘large sunny rooms, most pleasant dining room in the county. Everything new, and best of attention shown to our guests’.
However, even in its new location the Pacific Beach Hotel was apparently not a very good ‘business chance’. It was listed in the Union again in May 1898: ‘For rent—The Pacific Beach Hotel, modern building containing fifteen rooms completely furnished; one of the nicest seaside hotels near San Diego; motor railroad stops in front of the hotel. A good chance for a nice family. References required’. In July 1899 Pacific Beach Notes in the Union noted that the hotel had been opened by Messr. Gregg and their mother, Mrs. Greenwood, arrangements with Mr. Rowen not being consummated. For his part, Mr. Honeycutt granted an undivided half of his interests in Block 239, ‘including the building known as the Pacific Beach Hotel and furniture’, to Mrs. Honeycutt in 1899.
Business did improve when a Y.M.C.A Summer Camp was held at the college in August 1899 and the hotel and college buildings were filled with summer school students. Business also apparently picked up in the winter; in February 1900 Pacific Beach Notes noted that the hotel was full of visitors from the East and in September 1900 many eastern people were said to have engaged rooms for the coming winter.
In November 1903 the San Diego Union reported that a big Pacific Beach hotel building formerly owned by Sterling Honeycutt has been sold to purchasers represented by Folsom Bros., the well-known real estate men, who would not say who the purchasers were but promised big improvements. The purchasers turned out to be the Folsom brothers themselves and the improvements may not have been that extensive; a month later the news was that the new hotel owned by Folsom Bros. was expected to be opened to the public before the expiration of the present week. Mrs. M. I. King, well known in San Diego as a first class hotel manager, would be in charge. The Pacific Beach Hotel did open and was listed in the 1904 and 1905 San Diego City Directory, with Mrs. M. I. King as manager.
However, Folsom Bros. Co. still felt the need for a modern, attractive and at the same time reasonably priced resort hotel to accommodate their clients from the north and east. In 1904 they leased and a year later completed the purchase of the campus and buildings of the former San Diego College of Letters, a block northwest of the Pacific Beach Hotel on the north side of Garnet. Folsom Bros. Secretary O. W. Cotton explained to the Union in 1906 that the company then remodeled and rebuilt these buildings from top to bottom, named the place Hotel Balboa, and had one of the most delightful year around hotels on the coast, which was rapidly becoming one of the most popular.
With a modern, attractive, delightful and popular hotel only a block away Folsom Bros. Co. had no need for a second hotel in the vicinity and instead took over the former hotel building for their offices. When Lamont Street was graded in 1907, the Union reported that work on curbs and sidewalks would commence in a few weeks, starting at the railway depot at Lamont and Grand and continuing up Lamont past the general offices of the Folsom Bros. Co. and to Hotel Balboa.
The Folsom brothers retired from active management of Folsom Bros. Co. in 1910 and in 1911 the company was renamed the San Diego Beach Company, which San Diego City Directories listed at ‘Lamont cor Hornblend’ and later at 4437 Lamont, Pacific Beach. San Diego Beach Company notices for stockholders meetings and assessment (and delinquent) notices for stockholders posted in the Evening Tribune listed the company’s address as 4437 Lamont as late as 1921. After the San Diego Beach Company moved its office downtown later in 1921 the building was apparently abandoned, although in 1928 the Evening Tribune carried a story about an Easter outing given by the Dixie Riding Academy of Pacific Beach, 4437 Lamont Street.
Magner White, then a reporter for the San Diego Sun, had received the 1924 Pulitzer Prize for a story about an eclipse of the sun. In 1930, writing for the Evening Tribune, White wrote about a ‘foray’ into an old deserted dwelling at Pacific Beach: ‘A house vacant more than two years immediately becomes a “haunted” house—and in Pacific Beach, on Lamont avenue, there’s one, a 20-room, high-windowed, high-ceilinged frame structure, that has been vacant more than five times two years.’ It had once been a hotel but ‘aloof and deserted and weed-bordered’ it had since been gathering the traditions of a “haunted” house; children wouldn’t go into it, mysterious lights were seen in upper rooms, doors slammed mysteriously and broken panes rattled and sometimes fell out. Nevertheless, accompanied by two squealing, giggling little girls, his party decided to investigate.
There was a health department notice on the front door warning that the place was unfit for human habitation until brought up to date with plumbing (although there wasn’t any sign of plumbing, even in the kitchen). There were long half-inch pipes hanging from the ceiling which curled up to end in spigot-like fixtures, plainly gas pipes indicating that the place had once been lighted with gas. Old letters and other papers dating back more than 20 years were scattered over one of the floors, including O. W. Cotton’s June 1907 pay stub from Folsom Bros. Co. (for $150). They paused at the top landing and an old door chose that moment to fall off its hinges. White admitted that he jumped, and the little girls squealed. In the attic they found the source of the mysterious lights; candles discarded by hoboes who had been sleeping there. There were also old cans and more than two dozen empty whiskey bottles. When they opened the door to one room that probably had been closed for months if not years a jar of canned fruit in the room exploded, possibly due to the sudden admission of fresh air. The little girls ran back downstairs and the rest of them decided it was time to get out.
White had noted that a story such as this always brought out the facts and that within a few days someone was bound to write in, and indeed a few days later he reported that M. W. Folsom had written him with some interesting facts. The huge “haunted house” frame building in Pacific Beach was the building known at first as the Pacific Beach Hotel and that was later used as the general offices of his company, Folsom Bros. Co. Except for the Hotel Coronado, it was San Diego’s first beach-front hotel, built at the end of Grand Avenue, and later moved to its present site.
A little over a year after Magner White’s story, on December 3, 1931, the San Diego Union reported that fire of unknown origin had destroyed the Old Pacific Beach Hotel building, corner of Lamont and Hornblend streets, Pacific Beach. The fire was discovered at 10:30 the previous night and firemen were still fighting the blaze in the morning. The hotel, a historic landmark in Pacific Beach, was built more than 40 years ago. It was three stories high, had been vacant for several years, and was last occupied by the local telephone company. More than 35 cadets from the San Diego Army and Navy Academy had arrived at the scene of the blaze first and had prevented the flames from spreading to nearby buildings. They used a fire hose from the academy and made connection to the street hydrant (the Academy had been founded in 1910 in the former Hotel Balboa buildings). The next day the Union reported that the fire marshal believed that the fire was incendiary, based on two previous attempts set fire to the structure on June 21, but that this belief had not been substantiated by evidence. The building was admittedly a fire trap.
The site of the former hotel, real estate office and haunted house is now occupied by the Patio on Lamont Street restaurant. Ornate bike racks have replaced the paved walkways which once led from the curb to the entrance doors facing Lamont. The towering palm trees along Lamont Street that were planted nearly a century ago in front of the Folsom Bros. Co. office are all that remain today of this historic Pacific Beach landmark.